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  • Market Insights™
    May 19, 2026

  • Location Spotlight
    May 18, 2026

    Everest Group’s Location Spotlight reports assess established and emerging/next-wave global services delivery locations by country and city. The reports help global sourcing practitioners or location strategy professionals stay ahead of the competition in understanding key market…
  • Tech Launch Perspective
    May 06, 2026

    Adobe strengthened its positioning in agentic customer experience transformation at Adobe Summit 2026, with announcements focused on bringing content, data, journeys, commerce, analytics, and ecosystem partnerships into a more unified enterprise CX platform. The launch of…
  • Blog
    May 05, 2026

    The previous blog in this series focused on execution-led orchestrators, providers making revenue orchestration their clearest strategic bet. This blog looks at the same layer from the opposite direction. Enterprise platforms are not trying to build around the commercial stack; they are…
  • Location Spotlight
    April 30, 2026

    Everest Group’s Location Spotlight reports assess established and emerging/next-wave global services delivery locations by country and city. The reports help global sourcing practitioners or location strategy professionals stay ahead of the competition in understanding key market…
  • Market Insights™
    April 20, 2026

  • Blog
    April 15, 2026

    The first blog in this series defined revenue orchestration as a unified operating model that coordinates data, decisions, and execution across the full revenue lifecycle.   The orchestration layer is now emerging as a key source of competitive differentiation, and that shift is not happening…
  • Blog
    April 13, 2026

    A consistent pattern is emerging in Artificial Intelligence (AI)-enabled sales teams. Activity rises quickly. Meeting volumes increase. Early pipeline metrics look stronger. Then, less visibly, conversion rates soften, deal cycles stretch, and pipeline quality becomes less reliable.  The instinct is to…
  • Blog
    April 07, 2026

    Adobe is moving beyond experience management toward real-time orchestration. Over the past few years, Adobe has methodically built the foundations of modern customer experience, such as unifying data, scaling content, and enabling cross-channel orchestration.   Last year’s Adobe Summit reinforced this trajectory,…
  • Thematic Report
    March 26, 2026

    Pharmaceutical enterprises are reassessing their IT services sourcing strategies amid moderate growth, budget discipline, and rising innovation expectations. As provider consolidation intensifies, a small group of leading providers continues to capture a disproportionate share of enterprise…
  • Location Spotlight
    March 18, 2026

    Everest Group’s Location Spotlight reports assess established and emerging/next-wave global services delivery locations by country and city. The reports help global sourcing practitioners and location strategy professionals stay ahead of the competition in understanding key market…
  • Blog
    March 17, 2026

    Salesforce has acquired Momentum, a conversational intelligence platform that turns customer meetings and calls into structured Customer Relationship Management (CRM) data. On the surface, it reads like a sensible product addition. Look closer and it feels more deliberate than that. This…
  • Blog
    March 16, 2026

    The convergence moment revenue leaders can’t ignore   For years, B2B organizations have aimed to align marketing, sales, and customer success. In practice, siloed targets, tools, and data definitions still disrupt the buyer journey. While buyers expect a seamless lifecycle experience…
  • Location Spotlight
    Feb. 06, 2026

    Everest Group’s Location Spotlight reports assess established and emerging/next-wave global services delivery locations by country and city. The reports help global sourcing practitioners or location strategy professionals stay ahead of the competition in understanding key market…
  • Blog
    Feb. 05, 2026

    ​​​Amid growing industry buzz, agentic Artificial Intelligence (AI) is beginning to move beyond whiteboard concepts into early pilots across sales, marketing, and revenue team​​​s.​  As early proof-of-concept initiatives gain traction, enterprises are increasingly viewing agentic AI not merely as a…
  • Blog
    Jan. 21, 2026

    For years, digital commerce innovation has focused on optimizing the visible layer of the journey. Faster pages, cleaner funnels, and smarter recommendations promised incremental gains. Agentic Artificial Intelligence (AI) is changing the equation. When intent is expressed conversationally and acted upon by…
  • Blog
    Jan. 09, 2026

    For more than a decade, sales outsourcing has been built around scale, coverage, and activity execution, with success measured through volume metrics such as leads generated, calls made, or sellers supported. That model is increasingly misaligned with how buying…
  • Viewpoint
    Jan. 09, 2026

    As pharma enterprises modernize data architectures, automate workflows, and scale AI across the value chain, scientific expertise is becoming essential to realize meaningful outcomes from digital initiatives. Without scientific grounding, digital systems risk producing insights that…
  • Provider Compendium
    Jan. 05, 2026

    AI advances, rising buyer expectations, and increasing pressures to demonstrate measurable returns are significantly transforming the outsourced sales landscape. Providers are orchestrating advanced technologies alongside skilled talent, embedding autonomous capabilities across sales workflows while keeping human…
  • Location Spotlight
    Jan. 05, 2026

    Everest Group’s Location Spotlight reports assess established and emerging/next-wave global services delivery locations by country and city. The reports help global sourcing practitioners or location strategy professionals stay ahead of the competition in understanding key market…

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