• Viewpoint
    Nov. 06, 2025

    The digital advertising landscape is at a turning point. Long-standing silos between AdTech and MarTech are eroding, giving way to a new, integrated ecosystem rooted in first-party data and real-time responsiveness. Three converging forces are driving…
  • Thematic Report
    July 15, 2025

    Europe’s digital and regulatory environment is reshaping how cloud services are consumed and governed. With growing geopolitical tensions, increasing data protection mandates, and rising concerns around foreign surveillance laws, the sovereign cloud has become central to…
  • Viewpoint
    March 25, 2025

    Hyperscalers, such as Google, Amazon, and Microsoft, accelerated partnerships with nuclear energy providers for energy procurement in H2 2024. This shift raises a key question: Why are hyperscalers turning to nuclear energy? Rising energy demands, limitations…
  • Thematic Report
    Sep. 27, 2022

    Europe and the UK (among other major markets) are increasingly looking at the sovereignty and environmental sustainability of their cloud transformations. Sovereign cloud initiatives have been accelerated by cybersecurity concerns from the Russian invasion of Ukraine…
  • Thematic Report
    March 07, 2022

    The pandemic has driven rampant growth in digital commerce across industries, compelling brands to have an online presence to remain relevant. This urgency to surpass competition has pushed many brands to re-evaluate their e-commerce strategies. The…
  • Viewpoint
    July 16, 2021

    This viewpoint examines the cloud transformation journey for healthcare enterprises to operate more efficiently and resiliently. With increasing interest in a connected healthcare ecosystem and enterprise digitalization following the pandemic, cloud transformation has gained substantial traction…
  • Viewpoint
    June 15, 2021

    In the past, enterprises have treated networks as a critical, but not necessarily a value creating component of their IT infrastructure, due to the lack of direct correlation to business benefits. However, as enterprises accelerated their…
  • Blog
    April 14, 2021

    Yesterday’s announcement of Microsoft’s acquisition of Nuance Communications signifies the big tech company’s serious intentions in the US healthcare market.We’ve been writing about industry cloud and verticalization plays of big technology companies (nicknamed BigTech) for a…
  • Thematic Report
    March 30, 2021

    Enterprises have long been investing in the MarTech landscape to provide better customer experiences. However, the evolving MarTech landscape has also resulted in multiple challenges such as access to data, complexity, difficulty in integration, and talent…
  • The enterprise data market is going through a pretty significant category revision, with native technology vendors – like Cloudera, Databricks, and Snowflake – evolving, cloud hyperscalers increasingly driving enterprises’ digital transformation mandates, and incumbent vendors trying…
  • Thematic Report
    May 05, 2017

    The drug discovery / product development phase has traditionally been the bottleneck that impedes innovation initiatives within life sciences companies. Patient stratification, outcome uncertainty, unintegrated data platforms, and compliance management are some of the pressing issues…
  • Thematic Report
    May 05, 2017

    Clinical trials execution faces the dual challenges of cost optimization and non-availability of trial targets. Startups leverage NLP, analytics, social media, and IoT technologies to deliver a patient-centric clinical trials approach and also solve for real…
  • Thematic Report
    May 05, 2017

    The life sciences sales and marketing function lacks a differentiated and coherent strategy to actively engage with its variety of stakeholders (physicians, patients, payers, pharmacists, nurse practitioners, and NGOs / advocacy groups). These firms struggle to…
  • State of the Market
    March 30, 2017

    Innovation is a very hard process for life sciences. As an industry, it is used to making long-term bets (10-20 years) and investing billions of dollars on drug developments. As they jump into a world where…
  • Thematic Report
    Sep. 30, 2016

    Care financing comprises all applications and platforms that come under payer and payer-related operations. They include new business models, cost optimization solutions, efficiency enhancing applications, and hassle-free insurance planning and processing. Traditional payers do not fill…
  • Thematic Report
    Sep. 30, 2016

    EHR systems were predicted to breathe a new life into healthcare IT, but have failed to live up to the promise. Despite expensive installations, hospitals still struggle with workflow integration, HCP training, and lack of interoperability.…
  • Thematic Report
    Sep. 30, 2016

    Start-ups are helping improve diminishing physician efficiency and connecting various elements to enable faster diagnostics, as multiple needs converge. Areas of intervention include physician network, front-desk operations, clinical decision support, 24x7 connectivity, and revenue cycle management.…
  • Thematic Report
    Aug. 26, 2016

    Introduction The Healthcare and Life Sciences (HLS) landscape has been subject to significant turbulence on account of a gamut of factors including escalating costs, widespread regulatory amendments, changing business models, and evolution of the patient-centric paradigm…
  • PEAK Matrix®
    July 22, 2016

    The Healthcare and Life Sciences (HLS) landscape has been subject to significant turbulence on account of a gamut of factors including escalating costs, widespread regulatory amendments, changing business models, and evolution of the patient-centric paradigm (with…
  • State of the Market
    Jan. 14, 2016

    Introduction The healthcare landscape has been subject to significant turbulence on account of a gamut of factors including escalating costs, widespread regulatory amendments, changing business models, and evolution of the patient-centric paradigm (with mobile computing, social…

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