All Reports Events Blogs Videos
Showing 23 results
  • PEAK Matrix®
    Aug. 25, 2025

    Loyalty platforms are significantly transforming as enterprises move beyond transactional rewards to more engagement-led, experience-centric, and data-driven loyalty strategies. Modern loyalty needs span across B2C and B2B use cases, demanding flexible configurations, cross-channel orchestration, and real-time…
  • Viewpoint
    Aug. 18, 2025

    B2B enterprises today face mounting uncertainty across economic, operational, and customer dimensions. Many are being asked to deliver more value with fewer resources while navigating unpredictable conditions and rising expectations. Traditional transformation approaches often stall under…
  • State of the Market
    July 31, 2025

    As consumer behaviors shift and economic uncertainty intensifies, enterprises are rethinking loyalty as a strategic lever for sustained customer engagement. This report provides a comprehensive overview of the global loyalty platform landscape, examining how platform providers…
  • Thematic Report
    July 18, 2025

    The Cannes Lions International Festival of Creativity 2025 reflected the key shifts transforming the global creative and marketing landscape. As brands navigate growing complexity, from technology disruption to changing consumer expectations, this year’s festival focused on…
  • Provider Compendium
    June 27, 2025

    Businesses navigating an increasingly complex data ecosystem are rapidly transforming the Customer Data Platform (CDP) landscape. With the acceleration of first-party data strategies, prompted by evolving privacy regulations and the reduced reliance on third-party cookies, organizations…
  • PEAK Matrix®
    April 07, 2025

    As businesses adapt to an increasingly complex data ecosystem, Customer Data Platforms (CDPs) continue to expand beyond simple data aggregation. Stricter data privacy regulations, third-party cookies’ decline, and the growing demand for personalized customer experiences are…
  • Thematic Report
    Jan. 28, 2025

    Retail media leverages retailers’ digital platforms, such as websites and mobile apps, to deliver targeted advertising using first-party data. This approach, driven by the growth of e-commerce and data-driven marketing, merges commerce and advertising, creating value…
  • Thematic Report
    Nov. 21, 2024

    The MarTech landscape is transforming dynamically due to the rising demand for sophisticated marketing tools. The rapid emergence of new tools empowers businesses to deliver seamless, hyper-personalized customer experiences. Key innovation areas include Customer Data Platforms…
  • Thematic Report
    Sep. 19, 2024

    In addition to leveraging our research expertise of over 30 years, the provider snapshots are based on the following sources of information: PEAK Matrix reports Proprietary databases Company filings Contents In this research, we analyze providers…
  • LinkedIn Live
    Aug. 28, 2024

    The role of the Chief Marketing Officer (CMO) has expanded as MarTech has risen to greater importance for marketing functions . This paradigm shift has seen CMOs taking the reins on decision-making for the acquisition of…
  • Viewpoint
    Aug. 16, 2024

    The Chief Marketing Officer (CMO) role has evolved significantly over the past few decades. Previously perceived as the brand custodian, managing marketing campaigns and public relations, today’s CMO is a vital catalyst for business growth. The…
  • Thematic Report
    July 10, 2024

    The Cannes Lions International Festival of Creativity 2024, stood as a pivotal event, spotlighting the profound impact of technology on the creative landscape. This year, the festival emphasized on the symbiotic relationship between technological advancements and…
  • Thematic Report
    March 28, 2024

    The MarTech stack encompasses a combination of software platforms and tools that enable enterprises to strategize, execute, measure, and manage their marketing efforts. In recent years, there has been a notable increase in the number of…
  • State of the Market
    Feb. 14, 2024

    The Customer Data Platform (CDP) landscape is swiftly evolving due to the growing demand for data-driven real-time personalization, loyalty, and engagement. This evolution has heightened the significance of CDP providers adapting their offerings to meet changing…
  • Provider Compendium
    July 14, 2023

    Government regulations regarding privacy, the impending demise of third-party cookies, and the increasing demand for personalized experiences have propelled the widespread adoption of Customer Data Platforms (CDPs). Enterprises, recognizing the inherent value in their organizational data,…
  • PEAK Matrix®
    May 23, 2023

    Government regulations regarding privacy, the impending demise of third-party cookies, and the increasing demand for personalized experiences have propelled the widespread adoption of Customer Data Platforms (CDPs). Enterprises, recognizing the inherent value in their organizational data,…
  • Provider Compendium
    July 11, 2022

    The data management landscape is evolving at a rapid pace, with stringent privacy laws across the globe and the imminent cookieless world, pressing marketers to devise sustainable data-driven strategies. At the same time, customers expect marketers…
  • Thematic Report
    March 07, 2022

    The pandemic has driven rampant growth in digital commerce across industries, compelling brands to have an online presence to remain relevant. This urgency to surpass competition has pushed many brands to re-evaluate their e-commerce strategies. The…
  • Viewpoint
    July 16, 2021

    This viewpoint examines the cloud transformation journey for healthcare enterprises to operate more efficiently and resiliently. With increasing interest in a connected healthcare ecosystem and enterprise digitalization following the pandemic, cloud transformation has gained substantial traction…
  • Thematic Report
    March 30, 2021

    Enterprises have long been investing in the MarTech landscape to provide better customer experiences. However, the evolving MarTech landscape has also resulted in multiple challenges such as access to data, complexity, difficulty in integration, and talent…

Items per page