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Showing 23 results
  • Viewpoint
    Nov. 06, 2025

    The digital advertising landscape is at a turning point. Long-standing silos between AdTech and MarTech are eroding, giving way to a new, integrated ecosystem rooted in first-party data and real-time responsiveness. Three converging forces are driving…
  • Webinar
    Oct. 31, 2025

    Artificial Intelligence (AI) is set to become the foundation of loyalty programs, powering hyper-personalization, real-time engagement, and predictive insights, creating new opportunities to strengthen brand-consumer relationships. Join this webinar to hear our experts explore the future…
  • Thematic Report
    July 15, 2025

    Europe’s digital and regulatory environment is reshaping how cloud services are consumed and governed. With growing geopolitical tensions, increasing data protection mandates, and rising concerns around foreign surveillance laws, the sovereign cloud has become central to…
  • Thematic Report
    April 10, 2025

    As digital technologies increasingly contribute to carbon emissions, enterprises are under increasing pressure to make their IT operations more sustainable. Regulatory mandates, evolving ESG commitments, and stakeholder expectations are pushing organizations to treat IT not just…
  • Viewpoint
    March 25, 2025

    Hyperscalers, such as Google, Amazon, and Microsoft, accelerated partnerships with nuclear energy providers for energy procurement in H2 2024. This shift raises a key question: Why are hyperscalers turning to nuclear energy? Rising energy demands, limitations…
  • Thematic Report
    Aug. 22, 2023

    Digital transformation consulting has become pivotal as enterprises progress on their digital transformation journeys. Enterprises are finding that bringing digital transformation consultants into the initial transformation phases – before digital landscapes become too complex – can…
  • Oct. 31, 2022

    The biggest advocates for information technology transformation can come from inside your organization. Internal IT innovators can spark business growth and evolution. Learn how having employees as innovation champions can benefit your company in this blog. …
  • Webinar Deck
    Oct. 11, 2022

    In 2013, the term digital transformation gained dominant mindshare across leading companies and has since been a priority for over a decade. The next decade promises to be dramatically different – with exciting new opportunities and…
  • Thematic Report
    Sep. 27, 2022

    Europe and the UK (among other major markets) are increasingly looking at the sovereignty and environmental sustainability of their cloud transformations. Sovereign cloud initiatives have been accelerated by cybersecurity concerns from the Russian invasion of Ukraine…
  • Blog
    Aug. 05, 2021

    The European market has been slower than other areas of the world in adopting digital transformation, but that’s changing. With new regulations opening up the digital marketplace for fair competition, sizeable strategic partnerships, and providers embracing…
  • Viewpoint
    June 15, 2021

    In the past, enterprises have treated networks as a critical, but not necessarily a value creating component of their IT infrastructure, due to the lack of direct correlation to business benefits. However, as enterprises accelerated their…
  • Blog
    April 14, 2021

    Yesterday’s announcement of Microsoft’s acquisition of Nuance Communications signifies the big tech company’s serious intentions in the US healthcare market.We’ve been writing about industry cloud and verticalization plays of big technology companies (nicknamed BigTech) for a…
  • Webinar Deck
    March 12, 2021

    On March 11, Everest Group hosted a webinar titled, "Why Europe is Poised to be a Major Factor in Digital Transformation Strategies." There’s a perfect storm brewing in the global digital transformation market, and the eye…
  • Webinar Deck
    Feb. 25, 2021

    On February 25, Everest Group hosted a webinar titled, "What is Successful Digital Transformation in a Post-pandemic Economy?" While most companies believe they are digital companies, powered by digital platforms, the pandemic has further accelerated the…
  • Blog
    Oct. 21, 2020

    The enterprise data market is going through a pretty significant category revision, with native technology vendors – like Cloudera, Databricks, and Snowflake – evolving, cloud hyperscalers increasingly driving enterprises’ digital transformation mandates, and incumbent vendors trying…
  • Thematic Report
    March 20, 2020

    Despite service providers ramping up investments to enhance their digital capabilities, the proportion of satisfied enterprise customers continues to decrease, having fallen five percentage points over the past year. Factors such as technology delivery and domain…
  • State of the Market
    Feb. 19, 2020

    As enterprises are maturing digitally, they are becoming more focused in their spends to transform their technology landscape. Consequently, the objectives of such investments are becoming more aligned with businesses outcomes. Enterprises are demanding faster time-to-value,…
  • PEAK Matrix®
    Dec. 13, 2019

    With the evolving customer and business requirements, enterprises have been taking measures to generate new business values from applications through transformation initiatives. Enterprises hope to achieve faster time-to-value, increased cost savings, enhanced user-experience, new revenue streams,…
  • PEAK Matrix®
    July 22, 2016

    The Healthcare and Life Sciences (HLS) landscape has been subject to significant turbulence on account of a gamut of factors including escalating costs, widespread regulatory amendments, changing business models, and evolution of the patient-centric paradigm (with…
  • State of the Market
    Jan. 14, 2016

    Introduction The healthcare landscape has been subject to significant turbulence on account of a gamut of factors including escalating costs, widespread regulatory amendments, changing business models, and evolution of the patient-centric paradigm (with mobile computing, social…

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