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State of the Market Dec. 10, 2025
Adapting to Agentic Autonomy: Marketing Services State of the Market 2025
Agentic AI is transforming marketing, enabling workflows that are swift, smart, streamlined, and scalable. This evolution moves marketing beyond static automation toward dynamic orchestration, where AI agents collaborate with human teams to deliver outcomes faster, with… -
Viewpoint Nov. 06, 2025
From Signals to Stewardship: a Cloud Playbook for AdTech Transformation
The digital advertising landscape is at a turning point. Long-standing silos between AdTech and MarTech are eroding, giving way to a new, integrated ecosystem rooted in first-party data and real-time responsiveness. Three converging forces are driving… -
State of the Market Aug. 05, 2025
IT Services for Telecom State of the Market 2025
The global IT services for telecom market is growing slowly, driven by macroeconomic headwinds, regulatory complexities, market saturation, and an increasingly complex cyber-risk landscape. Despite these challenges, telecom enterprises are ramping up investments in AI-enabled operations,… -
Thematic Report July 15, 2025
Sovereign AI Starts with Sovereign Cloud: a European Perspective
Europe’s digital and regulatory environment is reshaping how cloud services are consumed and governed. With growing geopolitical tensions, increasing data protection mandates, and rising concerns around foreign surveillance laws, the sovereign cloud has become central to… -
Viewpoint March 25, 2025
From Gigawatts to Green: How Hyperscalers are Powering the Race to Decarbonization with Nuclear Energy
Hyperscalers, such as Google, Amazon, and Microsoft, accelerated partnerships with nuclear energy providers for energy procurement in H2 2024. This shift raises a key question: Why are hyperscalers turning to nuclear energy? Rising energy demands, limitations… -
Balancing tighter budgets, ROI demands, personalization preferences, and shifting customer behavior has significantly impacted businesses’ ability to meet the challenge of increasing cost efficiency while innovating. Effective sourcing solutions can help propel companies’ agility, efficiency, and…
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Webinar Deck Nov. 23, 2023
Webinar Deck: Forward-looking Sourcing for 2024: Outsourcing, Location, and Pricing Strategies in APAC
Following a muted 2023, business leaders in the Asia-Pacific (APAC) region are cautiously optimistic about 2024. Within the current APAC sourcing market, as buyers prepare for the coming year, they are actively leveraging inventive commercial models,… -
Europe and the UK (among other major markets) are increasingly looking at the sovereignty and environmental sustainability of their cloud transformations. Sovereign cloud initiatives have been accelerated by cybersecurity concerns from the Russian invasion of Ukraine…
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Viewpoint June 15, 2021
Digital Connectivity: The Backbone of a Future-Ready Enterprise
In the past, enterprises have treated networks as a critical, but not necessarily a value creating component of their IT infrastructure, due to the lack of direct correlation to business benefits. However, as enterprises accelerated their… -
Yesterday’s announcement of Microsoft’s acquisition of Nuance Communications signifies the big tech company’s serious intentions in the US healthcare market.We’ve been writing about industry cloud and verticalization plays of big technology companies (nicknamed BigTech) for a…
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The enterprise data market is going through a pretty significant category revision, with native technology vendors – like Cloudera, Databricks, and Snowflake – evolving, cloud hyperscalers increasingly driving enterprises’ digital transformation mandates, and incumbent vendors trying…
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Thematic Report March 29, 2019
Healthcare Report Card 2018 – A Guidebook of Key Trends and Service Provider Performance
The U.S. healthcare market witnessed a series of activities in 2018. On one side, payers continued their quest for consolidation across the value chain by merging with PBMs, acquiring physician practices, and investing in technology consortia;… -
PEAK Matrix® July 22, 2016
Life Sciences IT Infrastructure Services – Service Provider Landscape with PEAK Matrix™ Assessment 2016
The Healthcare and Life Sciences (HLS) landscape has been subject to significant turbulence on account of a gamut of factors including escalating costs, widespread regulatory amendments, changing business models, and evolution of the patient-centric paradigm (with… -
State of the Market Jan. 14, 2016
IT Outsourcing (ITO) in the Healthcare Provider Industry – Annual Report 2015: Building a Coherent Value Proposition
Introduction The healthcare landscape has been subject to significant turbulence on account of a gamut of factors including escalating costs, widespread regulatory amendments, changing business models, and evolution of the patient-centric paradigm (with mobile computing, social… -
PEAK Matrix® Dec. 04, 2015
IT Outsourcing in the Healthcare Provider Industry – Service Provider Landscape with PEAK Matrix™ Assessment 2015
Introduction The healthcare industry is witnessing unprecedented churn and transformation, leading to a surge in adoption of IT and business process outsourcing. Driven by regulatory reforms, tenets of consumerization, market consolidation, and emergence of next-generation digital…
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