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  • Thematic Report
    Nov. 21, 2024

    The MarTech landscape is transforming dynamically due to the rising demand for sophisticated marketing tools. The rapid emergence of new tools empowers businesses to deliver seamless, hyper-personalized customer experiences. Key innovation areas include Customer Data Platforms…
  • Viewpoint
    Aug. 23, 2023

    Today, software has become essential to the operation of every company. The importance of software products for businesses, regardless of whether they are product- or service-focused, has been heightened by the increasing prevalence of platform-based business…
  • Discovery
    Sep. 15, 2025

    Discoveries focus on specific science and technology innovations that address today’s critical business issues and challenges. These brief yet detailed profiles highlight innovations across the world’s leading companies, start-ups, universities, institutes, and the entire R&D ecosystem…
  • Discovery
    Jan. 12, 2026

    Discoveries focus on specific science and technology innovations that address today’s critical business issues and challenges. These brief yet detailed profiles highlight innovations across the world’s leading companies, start-ups, universities, institutes, and the entire R&D ecosystem…
  • Thematic Report
    Dec. 19, 2023

    Enterprises influenced the 2022 global Engineering and Research and Development (ER&D) spending by adopting a cautious strategy amid economic uncertainties. Despite this approach, new investment themes emerged. Heightened customer demand for intelligent, sustainable, and interconnected products…
  • PEAK Matrix®
    Oct. 01, 2025

    As enterprises pursue digital experience transformation, generative and agentic AI integration has redefined how content is produced, managed, and delivered. Adobe’s Experience Cloud, combined with its Creative Cloud, has enabled creativity at scale, embedding automation, and…
  • Discovery
    Sep. 11, 2025

    Discoveries focus on specific science and technology innovations that address today’s critical business issues and challenges. These brief yet detailed profiles highlight innovations across the world’s leading companies, start-ups, universities, institutes, and the entire R&D ecosystem…
  • Viewpoint
    April 15, 2024

    Volatile macroeconomic conditions, intensifying competitive pressures, post-pandemic changes, and ever-evolving customer expectations have prompted enterprises to focus on efficiency, stakeholder experience, and growth. Enterprises are increasingly recognizing the need to reinvent and modernize themselves across the…
  • Provider Compendium
    Dec. 31, 2025

    The Adobe services market is evolving rapidly, driven by the increasing adoption of generative AI and growing demand for scalable, efficient content operations. Enterprises are prioritizing the integration of AI into creative workflows, the convergence of…
  • Technology Awareness Deep Dive
    Dec. 19, 2025

    This comprehensive report explores the emergence and development of rare-earth-free permanent magnets as a strategic response to critical material dependencies in electrification, renewable energy, and advanced mobility systems. The analysis highlights key material innovations such as…
  • Thematic Report
    July 21, 2023

    In the face of growing macroeconomic tension and a cautious approach to IT spend, the banking industry continues to embrace cloud as a key enabler for growth and resilience amid fierce competition. The increasing emphasis on…
  • Discovery
    Nov. 25, 2025

    Discoveries focus on specific science and technology innovations that address today’s critical business issues and challenges. These brief yet detailed profiles highlight innovations across the world’s leading companies, start-ups, universities, institutes, and the entire R&D ecosystem…
  • Thematic Report
    July 25, 2023

    Automotive original equipment manufacturers (OEMs), classified as Tier 1, 2, and 3, are experiencing a substantial and permanent change in customer preferences due to the widespread adoption of Software Defined Vehicles (SDVs) and Autonomous, Connected, Electric,…
  • Discovery
    Jan. 27, 2026

    Discoveries focus on specific science and technology innovations that address today’s critical business issues and challenges. These brief yet detailed profiles highlight innovations across the world’s leading companies, start-ups, universities, institutes, and the entire R&D ecosystem…
  • Discovery
    Sep. 11, 2025

    Discoveries focus on specific science and technology innovations that address today’s critical business issues and challenges. These brief yet detailed profiles highlight innovations across the world’s leading companies, start-ups, universities, institutes, and the entire R&D ecosystem…
  • Provider Compendium
    April 08, 2026

    The automotive industry is undergoing a structural transformation as vehicles evolve into software-defined platforms powered by advanced software, connectivity, and centralized computing architectures. As software becomes central to vehicle differentiation and lifecycle value creation, Original Equipment…
  • Thematic Report
    Feb. 27, 2024

    Enterprises are increasingly focusing on transforming supplier management activities through digital adoption to improve efficiency and relationships. However, the supplier management technology landscape is complex. Technology providers have varying capabilities and focus areas within the supplier…
  • Technology Awareness Deep Dive
    Dec. 24, 2025

    This comprehensive report explores the evolving landscape of plastic waste upcycling, analyzing the shift from traditional recycling toward high-value conversion technologies that create circular materials and sustainable feedstocks for the chemical and manufacturing sectors. The analysis…
  • PEAK Matrix®
    Sep. 26, 2023

    In the continuously maturing cloud adoption landscape, enterprises are leveraging cloud services to increase operational efficiency, enable business innovation, and accelerate organizational growth. There is a cautious approach to adoption due to the current economic headwinds,…
  • PEAK Matrix®
    Oct. 20, 2023

    The insurance industry has been relatively slow in adopting digital measures due to regulatory constraints and product complexities. However, carriers are embracing the change to become risk mitigators. With the exponential rise in claims costs and…

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