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  • Thematic Report
    Nov. 28, 2025

    BFSI enterprises are evolving their cloud strategies to align more closely with business objectives. As cloud adoption matures, the focus is shifting from infrastructure-led migrations to unlocking value across five core transformation pillars: product and customer…
  • PEAK Matrix®
    Nov. 28, 2023

    Amid the rapidly evolving technology landscape, as enterprises advance in their digital transformation endeavors, they face a primary challenge the shortage of talent equipped with next-generation skills. This challenge is further exacerbated by the shortening half-lives…
  • PEAK Matrix®
    Sep. 01, 2025

    eCOA solutions are transforming clinical trials by enabling accurate, real-time capture of patient, clinician, and caregiver-reported outcomes through smartphones, tablets, web portals, and provisioned devices. These platforms are redefining how clinical trials capture participant-reported data by…
  • Provider Compendium
    Dec. 17, 2025

    Life sciences organizations are increasingly prioritizing automation, configurability, and real-time visibility to support modern clinical trial requirements. As adaptive designs, decentralized models, and global multi-protocol studies become more prevalent, the role of Randomization and Trial Supply…
  • PEAK Matrix®
    Aug. 25, 2025

    Loyalty platforms are significantly transforming as enterprises move beyond transactional rewards to more engagement-led, experience-centric, and data-driven loyalty strategies. Modern loyalty needs span across B2C and B2B use cases, demanding flexible configurations, cross-channel orchestration, and real-time…
  • PEAK Matrix®
    April 07, 2025

    As businesses adapt to an increasingly complex data ecosystem, Customer Data Platforms (CDPs) continue to expand beyond simple data aggregation. Stricter data privacy regulations, third-party cookies’ decline, and the growing demand for personalized customer experiences are…
  • Thematic Report
    July 21, 2023

    In the face of growing macroeconomic tension and a cautious approach to IT spend, the banking industry continues to embrace cloud as a key enabler for growth and resilience amid fierce competition. The increasing emphasis on…
  • Thematic Report
    Nov. 21, 2024

    The MarTech landscape is transforming dynamically due to the rising demand for sophisticated marketing tools. The rapid emergence of new tools empowers businesses to deliver seamless, hyper-personalized customer experiences. Key innovation areas include Customer Data Platforms…
  • Viewpoint
    April 15, 2024

    Volatile macroeconomic conditions, intensifying competitive pressures, post-pandemic changes, and ever-evolving customer expectations have prompted enterprises to focus on efficiency, stakeholder experience, and growth. Enterprises are increasingly recognizing the need to reinvent and modernize themselves across the…
  • Provider Compendium
    Nov. 25, 2025

    Life sciences enterprises are accelerating their shift to modern digital platforms to meet evolving demands for agility, patient-centricity, and regulatory compliance. Traditional ERP and CRM systems are giving way to cloud-based platforms that enable intelligent, connected…
  • Provider Compendium
    Nov. 30, 2023

    Enterprises currently face the challenge of harmonizing value realization and experimentation in their Data and Analytics (D&A) investments amid prevailing macroeconomic conditions. They are striving to attain RoI and tangible business outcomes from their D&A initiatives.…
  • Viewpoint
    March 26, 2024

    This report underscores synthetic data’s vital role in addressing data challenges during AI initiatives. It highlights the significance of leveraging synthetic data to train and optimize AI models effectively. Additionally, it explores best practices for using…
  • State of the Market
    Oct. 05, 2023

    Enterprises are struggling to strike the right balance between value realization and experimentation through their D&A investments. While Return on Investments (RoI) and direct business outcomes from D&A initiatives are becoming key priorities for enterprises, emerging…
  • PEAK Matrix®
    Sep. 12, 2023

    Enterprises are struggling to strike the right balance between value realization and experimentation through their Data and Analytics (D&A) investments amid the macroeconomic conditions. They are prioritizing RoI and direct business outcomes from D&A initiatives. At…
  • PEAK Matrix®
    Oct. 01, 2025

    As enterprises pursue digital experience transformation, generative and agentic AI integration has redefined how content is produced, managed, and delivered. Adobe’s Experience Cloud, combined with its Creative Cloud, has enabled creativity at scale, embedding automation, and…
  • PEAK Matrix®
    Sep. 26, 2023

    In the continuously maturing cloud adoption landscape, enterprises are leveraging cloud services to increase operational efficiency, enable business innovation, and accelerate organizational growth. There is a cautious approach to adoption due to the current economic headwinds,…
  • Provider Compendium
    Dec. 31, 2025

    The Adobe services market is evolving rapidly, driven by the increasing adoption of generative AI and growing demand for scalable, efficient content operations. Enterprises are prioritizing the integration of AI into creative workflows, the convergence of…
  • PEAK Matrix®
    Oct. 20, 2023

    The insurance industry has been relatively slow in adopting digital measures due to regulatory constraints and product complexities. However, carriers are embracing the change to become risk mitigators. With the exponential rise in claims costs and…
  • State of the Market
    Feb. 14, 2024

    The Customer Data Platform (CDP) landscape is swiftly evolving due to the growing demand for data-driven real-time personalization, loyalty, and engagement. This evolution has heightened the significance of CDP providers adapting their offerings to meet changing…
  • Provider Compendium
    Sep. 23, 2024

    The healthcare industry is significantly investing in cloud services for health data analytics, value-based care, population health, and interoperability. As healthcare enterprises embark on their next growth phase, they leverage industry cloud to future-proof their technology…

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