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  • Viewpoint
    April 15, 2024

    Volatile macroeconomic conditions, intensifying competitive pressures, post-pandemic changes, and ever-evolving customer expectations have prompted enterprises to focus on efficiency, stakeholder experience, and growth. Enterprises are increasingly recognizing the need to reinvent and modernize themselves across the…
  • Provider Compendium
    Nov. 25, 2025

    Life sciences enterprises are accelerating their shift to modern digital platforms to meet evolving demands for agility, patient-centricity, and regulatory compliance. Traditional ERP and CRM systems are giving way to cloud-based platforms that enable intelligent, connected…
  • PEAK Matrix®
    Oct. 01, 2025

    As enterprises pursue digital experience transformation, generative and agentic AI integration has redefined how content is produced, managed, and delivered. Adobe’s Experience Cloud, combined with its Creative Cloud, has enabled creativity at scale, embedding automation, and…
  • PEAK Matrix®
    Sep. 26, 2023

    In the continuously maturing cloud adoption landscape, enterprises are leveraging cloud services to increase operational efficiency, enable business innovation, and accelerate organizational growth. There is a cautious approach to adoption due to the current economic headwinds,…
  • Provider Compendium
    Dec. 31, 2025

    The Adobe services market is evolving rapidly, driven by the increasing adoption of generative AI and growing demand for scalable, efficient content operations. Enterprises are prioritizing the integration of AI into creative workflows, the convergence of…
  • PEAK Matrix®
    Oct. 20, 2023

    The insurance industry has been relatively slow in adopting digital measures due to regulatory constraints and product complexities. However, carriers are embracing the change to become risk mitigators. With the exponential rise in claims costs and…
  • State of the Market
    Feb. 14, 2024

    The Customer Data Platform (CDP) landscape is swiftly evolving due to the growing demand for data-driven real-time personalization, loyalty, and engagement. This evolution has heightened the significance of CDP providers adapting their offerings to meet changing…
  • Provider Compendium
    Sep. 23, 2024

    The healthcare industry is significantly investing in cloud services for health data analytics, value-based care, population health, and interoperability. As healthcare enterprises embark on their next growth phase, they leverage industry cloud to future-proof their technology…
  • PEAK Matrix®
    July 25, 2023

    In the continuously maturing cloud adoption landscape, enterprises are leveraging cloud services to increase operational efficiency, enable business innovation, and accelerate organizational growth. As economic headwinds challenge organizations, they are strategically evaluating their cloud modernization investments…
  • Webinar Deck
    May 18, 2023

    Enterprises in the Asia Pacific (APAC) region are consuming cloud at a faster rate than in other geographies. But as the cloud adoption frenzy cools, enterprises will need to realign their cloud journeys to address the…
  • Provider Compendium
    Oct. 21, 2024

    Enterprises struggle to define, measure, realize, and refine value from their cloud investments, leading to increased dissatisfaction among cloud-consuming businesses. The gap between cloud promises and reality highlights fragmented cloud cost management and misaligned strategies. Consequently,…
  • Thematic Report
    Aug. 02, 2023

    Today, FinTechs are helping banks and financial services firms unlock significant untapped value across core operations and advance the triple agenda of growth, efficiency, and customer experience. They are offering tailored solutions that enterprises are increasingly…
  • Provider Compendium
    June 27, 2025

    Businesses navigating an increasingly complex data ecosystem are rapidly transforming the Customer Data Platform (CDP) landscape. With the acceleration of first-party data strategies, prompted by evolving privacy regulations and the reduced reliance on third-party cookies, organizations…
  • Provider Compendium
    Nov. 08, 2023

    In the continuously evolving cloud adoption landscape, enterprises are leveraging cloud services to enhance operational efficiency, foster business innovation, and accelerate organizational growth. Current economic headwinds have led to a more cautious approach to adoption, prompting…
  • Thematic Report
    July 07, 2023

    In recent years, the Financial Crime and Compliance (FCC) space has transformed rapidly due to the growth of RegTechs, virtual banks, and alternative payment methods. This has introduced new complexities as regulators struggle to keep pace…
  • State of the Market
    Dec. 22, 2022

    Enterprise cloud adoption has increased due to the benefits that the cloud offers around growth, experience, efficiency, and resilience. Enterprises in Europe are no longer considering the cloud to optimize costs, enable digitalization, and gain efficiencies,…
  • State of the Market
    Dec. 22, 2022

    Enterprise cloud adoption has increased due to the benefits that the cloud offers around growth, experience, efficiency, and resilience. Enterprises are no longer considering the cloud to optimize costs, enable digitalization, and gain efficiencies, but to…
  • PEAK Matrix®
    March 02, 2023

    Health plans and payer organizations rely on core administration platforms as the foundation of their operations. These platforms facilitate efficient execution of core operational and administrative functions such as benefits administration, claims processing, member enrollment, claims…
  • PEAK Matrix®
    May 23, 2023

    Government regulations regarding privacy, the impending demise of third-party cookies, and the increasing demand for personalized experiences have propelled the widespread adoption of Customer Data Platforms (CDPs). Enterprises, recognizing the inherent value in their organizational data,…
  • Webinar Deck
    April 04, 2023

    2022 was an unusual year for IT procurement category managers, specifically those managing software and cloud investments. We witnessed price hikes across the board from software and cloud providers, accompanied by enterprise budget cuts in anticipation…

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