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  • Provider Compendium
    July 11, 2022

    The data management landscape is evolving at a rapid pace, with stringent privacy laws across the globe and the imminent cookieless world, pressing marketers to devise sustainable data-driven strategies. At the same time, customers expect marketers…
  • State of the Market
    Jan. 28, 2022

    While COVID-19 temporarily impacted the overall services industry, it considerably pushed the needle for digital transformation. The pandemic accelerated enterprises’ focus on cloud, data, analytics, and AI investments to ensure business continuity and drive business outcomes.…
  • Accelerator
    Nov. 23, 2021

    This ready-to-use category strategy template offers editable frameworks for internal assessment and detailed industry and market category overviews to assist category managers, procurement professionals, and CPOs in creating an informed category strategy for Data and Analytics…
  • PEAK Matrix®
    Dec. 17, 2021

    Increasing margin pressures, the loss of market share to neo banks, a constantly changing regulatory landscape, and the burden to deliver improved customer experiences are driving banking and financial services firms to modernize their internal legacy…
  • Provider Compendium
    Sep. 10, 2021

    The Data and Analytics (D&A) ecosystem has successfully educated the market on the value of evidence-based decision-making versus traditional gut-based and thumb rule-based approaches.The COVID-19 pandemic has further emphasized the need for agile, data-driven decision-making and…
  • PEAK Matrix®
    July 06, 2021

    The ecosystem of D&A players has successfully educated the market on the value of evidence-based decision-making versus traditional gut-based and thumb rule-based approaches. The pandemic has further emphasized the need for agile, data-driven decision-making and positioned…
  • PEAK Matrix®
    Sep. 22, 2020

    Data and Analytics (D&A) capabilities across the value chain – ranging from storage, computation, and insight generation – have made a big leap forward in recent years. Digital native organizations are capitalizing on these technology advancements…
  • Provider Compendium
    Oct. 27, 2020

    The ecosystem of Data and Analytics (D&A) players has showcased the efficacy of evidence-based decision-making over traditional gut-based and thumb rule-based approaches. Consequently, the debate today has shifted to the RoI of D&A investments and scalability…
  • State of the Market
    Dec. 20, 2019

    Data & Analytics (D&A) capabilities across the value chain, ranging from storage, governance, computation, and insight generation, have made a leap forward in the recent years. The D&A market is entering the third generation in its…
  • PEAK Matrix®
    Aug. 30, 2019

    Data and analytics (D&A) capabilities across the value chain, ranging from storage, computation, and insight generation, have made a leap forward in recent years. Digital native organizations are capitalizing on these technology advancements in a big…

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