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  • Thematic Report
    Nov. 03, 2025

    Enterprises are increasingly turning to Order Management System (OMS) platforms to manage rising omnichannel commerce complexities. This report explores how modern OMS solutions have evolved from transactional tools into strategic orchestration engines, enabling enterprises to handle…
  • PEAK Matrix®
    June 28, 2024

    The healthcare industry is significantly investing in cloud services to implement use cases in health data analytics, value-based care, population health, and interoperability. As enterprises grow, they leverage industry cloud to future-proof technology infrastructure and enhance…
  • PEAK Matrix®
    Aug. 09, 2024

    Enterprises today struggle to define, measure, realize, and refine value from their cloud investments, leading to increased dissatisfaction among cloud-consuming businesses. The gap between cloud promises and the reality highlights fragmented cloud cost management and misaligned…
  • Thematic Report
    March 28, 2024

    The MarTech stack encompasses a combination of software platforms and tools that enable enterprises to strategize, execute, measure, and manage their marketing efforts. In recent years, there has been a notable increase in the number of…
  • Provider Compendium
    Jan. 18, 2024

    The scarcity of talent equipped with next-generation skills remains a major roadblock in digital transformation journeys for enterprises. This challenge is exacerbated by the diminishing half-lives of skills and an increasing attrition rate in emerging skills…
  • PEAK Matrix®
    Feb. 20, 2024

    The public cloud market is experiencing a notable shift, driven by increasing enterprise maturity in cloud adoption and a sustained demand for hyperscaler services. This transformation is marked by a surge in innovative solutions focused on…
  • Provider Compendium
    April 25, 2024

    The public cloud market is transforming, driven by increasing enterprise maturity in cloud adoption and sustained demand for hyperscaler services. This transformation is marked by a surge in innovative solutions focusing on AI, advanced data analytics,…
  • PEAK Matrix®
    Nov. 28, 2023

    Amid the rapidly evolving technology landscape, as enterprises advance in their digital transformation endeavors, they face a primary challenge the shortage of talent equipped with next-generation skills. This challenge is further exacerbated by the shortening half-lives…
  • Provider Compendium
    Oct. 17, 2025

    Cloud adoption remains a central transformational pillar for mid-market enterprises, which have shown notable resilience amid economic uncertainty. Unlike their larger counterparts, these firms are focused on rapid value realization, agility, scalability, and more personalized engagement…
  • Thematic Report
    Nov. 28, 2025

    BFSI enterprises are evolving their cloud strategies to align more closely with business objectives. As cloud adoption matures, the focus is shifting from infrastructure-led migrations to unlocking value across five core transformation pillars: product and customer…
  • Thematic Report
    July 21, 2023

    In the face of growing macroeconomic tension and a cautious approach to IT spend, the banking industry continues to embrace cloud as a key enabler for growth and resilience amid fierce competition. The increasing emphasis on…
  • PEAK Matrix®
    Aug. 25, 2025

    Loyalty platforms are significantly transforming as enterprises move beyond transactional rewards to more engagement-led, experience-centric, and data-driven loyalty strategies. Modern loyalty needs span across B2C and B2B use cases, demanding flexible configurations, cross-channel orchestration, and real-time…
  • PEAK Matrix®
    April 07, 2025

    As businesses adapt to an increasingly complex data ecosystem, Customer Data Platforms (CDPs) continue to expand beyond simple data aggregation. Stricter data privacy regulations, third-party cookies’ decline, and the growing demand for personalized customer experiences are…
  • Thematic Report
    Nov. 21, 2024

    The MarTech landscape is transforming dynamically due to the rising demand for sophisticated marketing tools. The rapid emergence of new tools empowers businesses to deliver seamless, hyper-personalized customer experiences. Key innovation areas include Customer Data Platforms…
  • Viewpoint
    April 15, 2024

    Volatile macroeconomic conditions, intensifying competitive pressures, post-pandemic changes, and ever-evolving customer expectations have prompted enterprises to focus on efficiency, stakeholder experience, and growth. Enterprises are increasingly recognizing the need to reinvent and modernize themselves across the…
  • Provider Compendium
    Nov. 30, 2023

    Enterprises currently face the challenge of harmonizing value realization and experimentation in their Data and Analytics (D&A) investments amid prevailing macroeconomic conditions. They are striving to attain RoI and tangible business outcomes from their D&A initiatives.…
  • State of the Market
    Oct. 05, 2023

    Enterprises are struggling to strike the right balance between value realization and experimentation through their D&A investments. While Return on Investments (RoI) and direct business outcomes from D&A initiatives are becoming key priorities for enterprises, emerging…
  • Viewpoint
    March 26, 2024

    This report underscores synthetic data’s vital role in addressing data challenges during AI initiatives. It highlights the significance of leveraging synthetic data to train and optimize AI models effectively. Additionally, it explores best practices for using…
  • PEAK Matrix®
    Sep. 12, 2023

    Enterprises are struggling to strike the right balance between value realization and experimentation through their Data and Analytics (D&A) investments amid the macroeconomic conditions. They are prioritizing RoI and direct business outcomes from D&A initiatives. At…
  • PEAK Matrix®
    Sep. 26, 2023

    In the continuously maturing cloud adoption landscape, enterprises are leveraging cloud services to increase operational efficiency, enable business innovation, and accelerate organizational growth. There is a cautious approach to adoption due to the current economic headwinds,…

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