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  • PEAK Matrix®
    Aug. 09, 2024

    Enterprises today struggle to define, measure, realize, and refine value from their cloud investments, leading to increased dissatisfaction among cloud-consuming businesses. The gap between cloud promises and the reality highlights fragmented cloud cost management and misaligned…
  • Provider Compendium
    Oct. 17, 2025

    Cloud adoption remains a central transformational pillar for mid-market enterprises, which have shown notable resilience amid economic uncertainty. Unlike their larger counterparts, these firms are focused on rapid value realization, agility, scalability, and more personalized engagement…
  • Thematic Report
    March 28, 2024

    The MarTech stack encompasses a combination of software platforms and tools that enable enterprises to strategize, execute, measure, and manage their marketing efforts. In recent years, there has been a notable increase in the number of…
  • Thematic Report
    Feb. 04, 2026

    Influencer marketing is shifting from campaign-based experimentation to a mature, enterprise-integrated function. The rise of creator-led commerce, growing demand for authenticity, and increasing regulatory scrutiny are accelerating this transition. Enterprises are investing in micro and nano…
  • Thematic Report
    Nov. 28, 2025

    BFSI enterprises are evolving their cloud strategies to align more closely with business objectives. As cloud adoption matures, the focus is shifting from infrastructure-led migrations to unlocking value across five core transformation pillars: product and customer…
  • Provider Compendium
    Jan. 18, 2024

    The scarcity of talent equipped with next-generation skills remains a major roadblock in digital transformation journeys for enterprises. This challenge is exacerbated by the diminishing half-lives of skills and an increasing attrition rate in emerging skills…
  • Provider Compendium
    April 25, 2024

    The public cloud market is transforming, driven by increasing enterprise maturity in cloud adoption and sustained demand for hyperscaler services. This transformation is marked by a surge in innovative solutions focusing on AI, advanced data analytics,…
  • PEAK Matrix®
    Feb. 20, 2024

    The public cloud market is experiencing a notable shift, driven by increasing enterprise maturity in cloud adoption and a sustained demand for hyperscaler services. This transformation is marked by a surge in innovative solutions focused on…
  • PEAK Matrix®
    Nov. 28, 2023

    Amid the rapidly evolving technology landscape, as enterprises advance in their digital transformation endeavors, they face a primary challenge the shortage of talent equipped with next-generation skills. This challenge is further exacerbated by the shortening half-lives…
  • PEAK Matrix®
    Aug. 25, 2025

    Loyalty platforms are significantly transforming as enterprises move beyond transactional rewards to more engagement-led, experience-centric, and data-driven loyalty strategies. Modern loyalty needs span across B2C and B2B use cases, demanding flexible configurations, cross-channel orchestration, and real-time…
  • PEAK Matrix®
    April 07, 2025

    As businesses adapt to an increasingly complex data ecosystem, Customer Data Platforms (CDPs) continue to expand beyond simple data aggregation. Stricter data privacy regulations, third-party cookies’ decline, and the growing demand for personalized customer experiences are…
  • Technology Awareness Deep Dive
    Jan. 15, 2026

    This report examines the evolution of actuation and control technologies enabling full-body bipedal humanoid robots to transition from laboratory prototypes to deployable, human-capable systems. It focuses on the mechatronic intelligence layers that govern motion generation, stability,…
  • Thematic Report
    Nov. 21, 2024

    The MarTech landscape is transforming dynamically due to the rising demand for sophisticated marketing tools. The rapid emergence of new tools empowers businesses to deliver seamless, hyper-personalized customer experiences. Key innovation areas include Customer Data Platforms…
  • Thematic Report
    July 21, 2023

    In the face of growing macroeconomic tension and a cautious approach to IT spend, the banking industry continues to embrace cloud as a key enabler for growth and resilience amid fierce competition. The increasing emphasis on…
  • Viewpoint
    April 15, 2024

    Volatile macroeconomic conditions, intensifying competitive pressures, post-pandemic changes, and ever-evolving customer expectations have prompted enterprises to focus on efficiency, stakeholder experience, and growth. Enterprises are increasingly recognizing the need to reinvent and modernize themselves across the…
  • PEAK Matrix®
    Oct. 01, 2025

    As enterprises pursue digital experience transformation, generative and agentic AI integration has redefined how content is produced, managed, and delivered. Adobe’s Experience Cloud, combined with its Creative Cloud, has enabled creativity at scale, embedding automation, and…
  • Provider Compendium
    Dec. 31, 2025

    The Adobe services market is evolving rapidly, driven by the increasing adoption of generative AI and growing demand for scalable, efficient content operations. Enterprises are prioritizing the integration of AI into creative workflows, the convergence of…
  • PEAK Matrix®
    Sep. 26, 2023

    In the continuously maturing cloud adoption landscape, enterprises are leveraging cloud services to increase operational efficiency, enable business innovation, and accelerate organizational growth. There is a cautious approach to adoption due to the current economic headwinds,…
  • PEAK Matrix®
    Oct. 20, 2023

    The insurance industry has been relatively slow in adopting digital measures due to regulatory constraints and product complexities. However, carriers are embracing the change to become risk mitigators. With the exponential rise in claims costs and…
  • State of the Market
    Feb. 14, 2024

    The Customer Data Platform (CDP) landscape is swiftly evolving due to the growing demand for data-driven real-time personalization, loyalty, and engagement. This evolution has heightened the significance of CDP providers adapting their offerings to meet changing…

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