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Life sciences organizations are increasingly prioritizing automation, configurability, and real-time visibility to support modern clinical trial requirements. As adaptive designs, decentralized models, and global multi-protocol studies become more prevalent, the role of Randomization and Trial Supply… -
Discovery Nov. 03, 2025
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Discoveries focus on specific science and technology innovations that address today’s critical business issues and challenges. These brief yet detailed profiles highlight innovations across the world’s leading companies, start-ups, universities, institutes, and the entire R&D ecosystem… -
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SciTech Discoveries - Innovations in Software-driven PQC and Crypto-agility – September 2025
Discoveries focus on specific science and technology innovations that address today’s critical business issues and challenges. These brief yet detailed profiles highlight innovations across the world’s leading companies, start-ups, universities, institutes, and the entire R&D ecosystem… -
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Loyalty Platforms PEAK Matrix® Assessment 2025
Loyalty platforms are significantly transforming as enterprises move beyond transactional rewards to more engagement-led, experience-centric, and data-driven loyalty strategies. Modern loyalty needs span across B2C and B2B use cases, demanding flexible configurations, cross-channel orchestration, and real-time… -
PEAK Matrix® April 07, 2025
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Thematic Report Nov. 21, 2024
Decoding MarTech: Global Investments and India's Rising Potential
The MarTech landscape is transforming dynamically due to the rising demand for sophisticated marketing tools. The rapid emergence of new tools empowers businesses to deliver seamless, hyper-personalized customer experiences. Key innovation areas include Customer Data Platforms… -
Discovery Sep. 23, 2025
SciTech Discoveries - Innovations in Quantum Resilient Security Infrastructure – September 2025
Discoveries focus on specific science and technology innovations that address today’s critical business issues and challenges. These brief yet detailed profiles highlight innovations across the world’s leading companies, start-ups, universities, institutes, and the entire R&D ecosystem… -
Thematic Report Oct. 10, 2024
Quantum Leap: Navigating the Future of Quantum Computing Services
The rapid advances in quantum computing are reshaping the technology landscape, highlighting the need for specialized infrastructure to support its complex workloads. Quantum computing requires substantial computational resources for tasks such as optimization, simulation, and encryption,… -
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Life sciences enterprises are accelerating their shift to modern digital platforms to meet evolving demands for agility, patient-centricity, and regulatory compliance. Traditional ERP and CRM systems are giving way to cloud-based platforms that enable intelligent, connected… -
PEAK Matrix® Oct. 01, 2025
Adobe Services PEAK Matrix® Assessment 2025
As enterprises pursue digital experience transformation, generative and agentic AI integration has redefined how content is produced, managed, and delivered. Adobe’s Experience Cloud, combined with its Creative Cloud, has enabled creativity at scale, embedding automation, and… -
Provider Compendium Dec. 31, 2025
Adobe Services – Provider Compendium 2025
The Adobe services market is evolving rapidly, driven by the increasing adoption of generative AI and growing demand for scalable, efficient content operations. Enterprises are prioritizing the integration of AI into creative workflows, the convergence of… -
Discovery May 28, 2025
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State of the Market Feb. 14, 2024
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Discovery March 04, 2025
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Discovery May 13, 2025
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Discoveries focus on specific science and technology innovations that address today’s critical business issues and challenges. These brief yet detailed profiles highlight innovations across the world’s leading companies, start-ups, universities, institutes, and the entire R&D ecosystem… -
Provider Compendium June 27, 2025
Customer Data Platform (CDP) – Provider Compendium 2025
Businesses navigating an increasingly complex data ecosystem are rapidly transforming the Customer Data Platform (CDP) landscape. With the acceleration of first-party data strategies, prompted by evolving privacy regulations and the reduced reliance on third-party cookies, organizations… -
Discovery Dec. 30, 2024
SciTech Discoveries – Information and Communications Technology – December 2024
Discoveries focus on specific science and technology innovations that address today’s critical business issues and challenges. These brief yet detailed profiles highlight innovations across the world’s leading companies, start-ups, universities, institutes, and the entire R&D ecosystem… -
PEAK Matrix® May 23, 2023
Customer Data Platform (CDP) Products PEAK Matrix® Assessment 2023
Government regulations regarding privacy, the impending demise of third-party cookies, and the increasing demand for personalized experiences have propelled the widespread adoption of Customer Data Platforms (CDPs). Enterprises, recognizing the inherent value in their organizational data,… -
Viewpoint Dec. 14, 2022
Aseem Nousher
Senior AnalystDawn of the Planet of the Bots
The marketing industry is experiencing strong headwinds from the demise of third-party cookies to rapidly evolving customer preferences. To remain relevant, enterprises need to embrace first-party data, orchestrate customer-centric marketing strategies, and improve operational efficiencies. This…
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