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  • State of the Market
    Dec. 10, 2025

    Agentic AI is transforming marketing, enabling workflows that are swift, smart, streamlined, and scalable. This evolution moves marketing beyond static automation toward dynamic orchestration, where AI agents collaborate with human teams to deliver outcomes faster, with…
  • PEAK Matrix®
    Nov. 06, 2025

    Enterprises accelerating their adoption of AI and data-driven technologies now face an intensified need for specialized, AI-ready talent to sustain large-scale transformation. Organizations require deep expertise in machine learning, generative AI, Natural Language Processing (NLP), reinforcement…
  • State of the Market
    Sep. 22, 2025

    Process mining software analyzes process-related information from event logs generated by ERP, CRM, and other enterprise systems to offer a fact-based approach to discover, monitor, and optimize as-is processes. It is a data-based approach to process…
  • PEAK Matrix®
    July 24, 2025

    European enterprises are advancing their data and AI agendas amid increasing demands for digital transformation, regulatory compliance, and localized innovation. This evolution is due to the General Data Protection Regulation (GDPR), the European Union Artificial Intelligence…
  • Thematic Report
    Nov. 27, 2025

    The media services landscape has become the essential backbone of modern advertising, evolving from traditional mass communication to a data-driven, hyper-personalized discipline. Advances in AI, programmatic ecosystems, commerce media, and cross-channel measurement have enabled advertisers to…
  • Provider Compendium
    Oct. 15, 2025

    Digital Interaction Intelligence (DII) products are rapidly emerging as a core enabler in enterprise automation and transformation strategies. DII solutions adopt a user-centric lens to analyze digital activity, delivering more granular insights into how work actually…
  • Provider Compendium
    Jan. 29, 2026

    As enterprises navigate mounting operational complexities and rising costs, they are increasingly investing in integrated automation platforms to drive efficiency and resilience. There is a clear market shift from point solutions toward intelligent process automation platforms…
  • Provider Compendium
    Aug. 01, 2025

    Process mining drives operational excellence and facilitates enterprises’ digital transformation initiatives. By analyzing event logs from enterprise systems such as ERP and CRM, it offers a fact-based approach to discover, monitor, and optimize as-is processes. The…
  • State of the Market
    Nov. 11, 2025

    Everest Group defines Digital Interaction Intelligence (DII) as an analytics product that offers a fact-based, technology-driven approach to understanding user interactions on various applications, particularly business applications. It captures user actions and metadata from multiple desktops…
  • PEAK Matrix®
    May 14, 2025

    Enterprises across North America are advancing their data and AI strategies while grappling with infrastructure, governance, and talent-related challenges. As generative AI adoption gains momentum, organizations focus on scalable, business-aligned solutions that deliver measurable impact. To…
  • Provider Compendium
    Feb. 02, 2026

    The public cloud market is expanding as enterprises pursue transformation, innovation, and resilience through data-driven and AI-led modernization initiatives. Google Cloud is strengthening its position by investing in AI-native platforms, advanced data and analytics capabilities, and…
  • State of the Market
    July 21, 2025

    Automation is no longer just about driving efficiency; it now encompasses autonomy, adaptability, and intelligent decision-making. As organizations accelerate their shift toward digital-first business models, Intelligent Process Automation (IPA) has become a key operational transformation driver.…
  • Tech Launch Perspective
    Aug. 20, 2025

    Databricks is positioning itself as a comprehensive data intelligence platform that unifies data, AI, and governance to accelerate enterprise innovation. Its latest announcements emphasize deeper generative AI integration, advances in data engineering and governance, and enhancements…
  • Tech Launch Perspective
    Aug. 13, 2025

    Snowflake is rapidly evolving into a unified platform that integrates analytics, AI, governance, and performance capabilities. Its latest product enhancements aim to streamline AI adoption, enhance data accessibility, and align with enterprise priorities around productivity, automation,…
  • Provider Compendium
    Feb. 20, 2025

    Enterprises are increasingly recognizing their data ecosystem gaps as they strive to fully harness generative AI’s potential. Consequently, they are prioritizing AI-ready data ecosystems, emphasizing robust data management and governance. When scaling their AI initiatives, they…
  • Provider Compendium
    Nov. 13, 2025

    The public cloud market is expanding as enterprises drive transformation and resilience through digital modernization. AWS continues to strengthen its leadership by investing in generative AI, data analytics, industry cloud platforms, and security, fueling adoption and…
  • State of the Market
    July 31, 2025

    As consumer behaviors shift and economic uncertainty intensifies, enterprises are rethinking loyalty as a strategic lever for sustained customer engagement. This report provides a comprehensive overview of the global loyalty platform landscape, examining how platform providers…
  • Tech Provider Spotlight
    Dec. 19, 2025

    Banking, Financial Services, and Insurance (BFSI) enterprises are fundamentally transforming customer engagement, driven by rising expectations for personalized, timely, and compliant communication. Traditional marketing environments – limited by fragmented data, manual content workflows, and siloed tools…
  • Provider Compendium
    Dec. 10, 2025

    Evolving investor demands, product innovation, and heightened compliance expectations are rapidly modernizing the AWM industry. Customer Experience Orchestration Products (CXOPs) have become foundational to these transformation agendas, enabling firms to deliver personalized, consistent, and data-driven experiences…
  • PEAK Matrix®
    June 16, 2025

    A Process mining software analyzes process-related information, primarily from event logs generated by enterprise systems (ERP, CRM, etc.), to offer a fact-based approach to discover, monitor, and optimize as-is processes across various industries and process areas.…

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