All Reports Events Blogs Videos
Showing 68 results
  • State of the Market
    Dec. 10, 2025

    Agentic AI is transforming marketing, enabling workflows that are swift, smart, streamlined, and scalable. This evolution moves marketing beyond static automation toward dynamic orchestration, where AI agents collaborate with human teams to deliver outcomes faster, with…
  • Thematic Report
    Oct. 31, 2025

    Traditionally seen as transactional and compliance-driven, collections are now evolving into a strategic Customer Experience Management (CXM) function that balances debt recovery with Customer Experiences (CXs). As rising delinquency rates, economic uncertainties, and regulatory scrutiny reshape…
  • Provider Compendium
    Dec. 30, 2025

    Enterprises are experiencing rising data complexities as they scale cloud adoption, modernize data estates, and operationalize AI. In this landscape, undetected data issues, ranging from quality degradation and schema drift to pipeline failures and governance lapses,…
  • PEAK Matrix®
    July 24, 2025

    European enterprises are advancing their data and AI agendas amid increasing demands for digital transformation, regulatory compliance, and localized innovation. This evolution is due to the General Data Protection Regulation (GDPR), the European Union Artificial Intelligence…
  • Thematic Report
    Nov. 27, 2025

    The media services landscape has become the essential backbone of modern advertising, evolving from traditional mass communication to a data-driven, hyper-personalized discipline. Advances in AI, programmatic ecosystems, commerce media, and cross-channel measurement have enabled advertisers to…
  • PEAK Matrix®
    May 14, 2025

    Enterprises across North America are advancing their data and AI strategies while grappling with infrastructure, governance, and talent-related challenges. As generative AI adoption gains momentum, organizations focus on scalable, business-aligned solutions that deliver measurable impact. To…
  • Tech Launch Perspective
    May 06, 2026

    Adobe strengthened its positioning in agentic customer experience transformation at Adobe Summit 2026, with announcements focused on bringing content, data, journeys, commerce, analytics, and ecosystem partnerships into a more unified enterprise CX platform. The launch of…
  • Viewpoint
    Oct. 29, 2024

    The clinical development landscape is rapidly evolving, with hybrid trial approaches and the growing use of RWD/RWE. Clinical trial sponsors are increasingly challenged to manage the vast volume of data generated during multiple, simultaneously running trials.…
  • Tech Launch Perspective
    Dec. 05, 2025

    Salesforce continues to advance its enterprise AI agenda by extending agentic capabilities across its platform and embedding AI-driven automation into core and adjacent applications. This report evaluates Salesforce’s key product announcements at Dreamforce 2025, including the…
  • FEATURED
    NEW
    PEAK Matrix®
    May 11, 2026

    Modern data environments are becoming increasingly complex, distributed, and dynamic, making it difficult for enterprises to maintain consistent governance, visibility, and control across data assets. Despite growing investment in enterprise data initiatives, many organizations still struggle…
  • PEAK Matrix®
    Aug. 19, 2025

    Clinical Data Management (CDM) is rapidly transforming as life sciences enterprises navigate increasing trial complexity, heightened regulatory scrutiny, and the expansion of decentralized and real-world data sources. CDM now plays a strategic role in enabling faster,…
  • Tech Launch Perspective
    Aug. 20, 2025

    Databricks is positioning itself as a comprehensive data intelligence platform that unifies data, AI, and governance to accelerate enterprise innovation. Its latest announcements emphasize deeper generative AI integration, advances in data engineering and governance, and enhancements…
  • Provider Compendium
    Dec. 18, 2025

    Healthcare organizations are shifting toward unified data platforms to address growing demands for interoperability, real-time insights, and compliance in a digital-first environment. This report explores how healthcare data management platforms are becoming central to achieving these…
  • Tech Launch Perspective
    Aug. 12, 2025

    At Informatica World 2025, Informatica highlighted its increasing focus on AI-native orchestration through the introduction of AI Agent Engineering. This no-code, metadata-aware service enables enterprises to build, scale, and govern complex multi-agent workflows across their data…
  • PEAK Matrix®
    Nov. 05, 2025

    Healthcare organizations are shifting toward unified data platforms to address growing demands for interoperability, real-time insights, and compliance in a digital-first environment. This report explores how healthcare data management platforms are becoming central to achieving these…
  • Tech Provider Spotlight
    Dec. 19, 2025

    Banking, Financial Services, and Insurance (BFSI) enterprises are fundamentally transforming customer engagement, driven by rising expectations for personalized, timely, and compliant communication. Traditional marketing environments – limited by fragmented data, manual content workflows, and siloed tools…
  • State of the Market
    July 31, 2025

    As consumer behaviors shift and economic uncertainty intensifies, enterprises are rethinking loyalty as a strategic lever for sustained customer engagement. This report provides a comprehensive overview of the global loyalty platform landscape, examining how platform providers…
  • Provider Compendium
    Feb. 20, 2025

    Enterprises are increasingly recognizing their data ecosystem gaps as they strive to fully harness generative AI’s potential. Consequently, they are prioritizing AI-ready data ecosystems, emphasizing robust data management and governance. When scaling their AI initiatives, they…
  • PEAK Matrix®
    Nov. 13, 2025

    Enterprises are redefining their Data and Analytics (D&A) strategies to build a strong data foundation for AI that is tailored to their unique business context. This shift reflects a move from broad transformation programs to focused…
  • Thematic Report
    July 18, 2025

    The Cannes Lions International Festival of Creativity 2025 reflected the key shifts transforming the global creative and marketing landscape. As brands navigate growing complexity, from technology disruption to changing consumer expectations, this year’s festival focused on…

Items per page