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  • State of the Market
    Dec. 10, 2025

    Agentic AI is transforming marketing, enabling workflows that are swift, smart, streamlined, and scalable. This evolution moves marketing beyond static automation toward dynamic orchestration, where AI agents collaborate with human teams to deliver outcomes faster, with…
  • State of the Market
    Sep. 22, 2025

    Process mining software analyzes process-related information from event logs generated by ERP, CRM, and other enterprise systems to offer a fact-based approach to discover, monitor, and optimize as-is processes. It is a data-based approach to process…
  • Thematic Report
    Nov. 27, 2025

    The media services landscape has become the essential backbone of modern advertising, evolving from traditional mass communication to a data-driven, hyper-personalized discipline. Advances in AI, programmatic ecosystems, commerce media, and cross-channel measurement have enabled advertisers to…
  • Provider Compendium
    Oct. 15, 2025

    Digital Interaction Intelligence (DII) products are rapidly emerging as a core enabler in enterprise automation and transformation strategies. DII solutions adopt a user-centric lens to analyze digital activity, delivering more granular insights into how work actually…
  • Provider Compendium
    Jan. 29, 2026

    As enterprises navigate mounting operational complexities and rising costs, they are increasingly investing in integrated automation platforms to drive efficiency and resilience. There is a clear market shift from point solutions toward intelligent process automation platforms…
  • Provider Compendium
    Aug. 01, 2025

    Process mining drives operational excellence and facilitates enterprises’ digital transformation initiatives. By analyzing event logs from enterprise systems such as ERP and CRM, it offers a fact-based approach to discover, monitor, and optimize as-is processes. The…
  • State of the Market
    Nov. 11, 2025

    Everest Group defines Digital Interaction Intelligence (DII) as an analytics product that offers a fact-based, technology-driven approach to understanding user interactions on various applications, particularly business applications. It captures user actions and metadata from multiple desktops…
  • State of the Market
    July 21, 2025

    Automation is no longer just about driving efficiency; it now encompasses autonomy, adaptability, and intelligent decision-making. As organizations accelerate their shift toward digital-first business models, Intelligent Process Automation (IPA) has become a key operational transformation driver.…
  • State of the Market
    July 31, 2025

    As consumer behaviors shift and economic uncertainty intensifies, enterprises are rethinking loyalty as a strategic lever for sustained customer engagement. This report provides a comprehensive overview of the global loyalty platform landscape, examining how platform providers…
  • Tech Provider Spotlight
    Dec. 19, 2025

    Banking, Financial Services, and Insurance (BFSI) enterprises are fundamentally transforming customer engagement, driven by rising expectations for personalized, timely, and compliant communication. Traditional marketing environments – limited by fragmented data, manual content workflows, and siloed tools…
  • Provider Compendium
    Dec. 10, 2025

    Evolving investor demands, product innovation, and heightened compliance expectations are rapidly modernizing the AWM industry. Customer Experience Orchestration Products (CXOPs) have become foundational to these transformation agendas, enabling firms to deliver personalized, consistent, and data-driven experiences…
  • PEAK Matrix®
    June 16, 2025

    A Process mining software analyzes process-related information, primarily from event logs generated by enterprise systems (ERP, CRM, etc.), to offer a fact-based approach to discover, monitor, and optimize as-is processes across various industries and process areas.…
  • Thematic Report
    July 18, 2025

    The Cannes Lions International Festival of Creativity 2025 reflected the key shifts transforming the global creative and marketing landscape. As brands navigate growing complexity, from technology disruption to changing consumer expectations, this year’s festival focused on…
  • Thematic Report
    April 25, 2025

    As lead management evolves into a strategic, cross-functional discipline, trailblazing platforms are enabling businesses to streamline lead capture, qualification, nurturing, and conversion. This report assesses 17 technology providers offering lead management solutions that support sales and…
  • PEAK Matrix®
    Aug. 04, 2025

    The Digital Interaction Intelligence (DII) market is gaining momentum as enterprises seek granular insights into user behavior and task execution across desktop environments. DII solutions capture metadata, such as keystrokes and clicks, to create digital interaction…
  • State of the Market
    Aug. 19, 2024

    Process mining is a software product that analyzes process-related information from event logs generated by enterprise systems (ERP, CRM, etc.) to offer a fact-based approach to discover, monitor, and optimize as-is processes. It is a data-based…
  • Thematic Report
    Nov. 03, 2025

    Enterprises are increasingly turning to Order Management System (OMS) platforms to manage rising omnichannel commerce complexities. This report explores how modern OMS solutions have evolved from transactional tools into strategic orchestration engines, enabling enterprises to handle…
  • State of the Market
    Oct. 19, 2023

    In today's ever-evolving business landscape, the Chief Marketing Officer (CMO) faces a plethora of internal and external challenges such as complex macroeconomic conditions, shifting customer preferences, expanding digital and technology landscape, organizational dynamics, and marketing's evolving…
  • Thematic Report
    Dec. 10, 2024

    Becoming a data-driven business is vital for improving stakeholder experiences and operational efficiencies. Manual techniques limit visibility into processes and tasks. Process mining analyzes structured data in processes, but user interactions with business applications go uncaptured.…
  • Thematic Report
    March 28, 2024

    The MarTech stack encompasses a combination of software platforms and tools that enable enterprises to strategize, execute, measure, and manage their marketing efforts. In recent years, there has been a notable increase in the number of…

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