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  • State of the Market
    Dec. 10, 2025

    Agentic AI is transforming marketing, enabling workflows that are swift, smart, streamlined, and scalable. This evolution moves marketing beyond static automation toward dynamic orchestration, where AI agents collaborate with human teams to deliver outcomes faster, with…
  • Accelerator
    Jan. 07, 2026

    Procurement organizations prioritize reducing costs, managing risks, and creating business value. Category management helps achieve these goals by optimizing category spend, identifying cost-saving opportunities, and improving operational efficiency. This report equips data and analytics service buyers…
  • Provider Compendium
    Dec. 30, 2025

    Enterprises are experiencing rising data complexities as they scale cloud adoption, modernize data estates, and operationalize AI. In this landscape, undetected data issues, ranging from quality degradation and schema drift to pipeline failures and governance lapses,…
  • PriceBook
    Sep. 20, 2024

    The PriceBook is an off-the-shelf reference that can be used by Strategic Outsourcing and Vendor Management professionals to support a range of ongoing pricing and commercial discussions with service providers, plus internal planning and back-of-the-envelope business…
  • PEAK Matrix®
    Nov. 25, 2025

    Healthcare enterprises are increasingly relying on specialist IT service providers to navigate the complexities of digital transformation, regulatory shifts, and cost pressures. Mounting financial strains and evolving compliance requirements are compelling payers and providers to modernize…
  • Thematic Report
    Nov. 27, 2025

    The media services landscape has become the essential backbone of modern advertising, evolving from traditional mass communication to a data-driven, hyper-personalized discipline. Advances in AI, programmatic ecosystems, commerce media, and cross-channel measurement have enabled advertisers to…
  • State of the Market
    Dec. 02, 2024

    The mainframe services market is growing steadily due to enterprises’ evolving demands. As businesses undergo digital transformations, enterprises are reassessing their mainframe strategies, prioritizing integration with cloud platforms, and modernizing legacy applications. The shortage of skilled…
  • Provider Compendium
    Dec. 18, 2025

    Enterprises across industries are accelerating their data and AI initiatives but continue to face challenges such as fragmented data environments, limited access to skilled talent, and the need for advanced IP, platforms, and industry-specific solutions. Specialist…
  • Thematic Report
    Sep. 09, 2024

    Mainframe systems remain the cornerstone of enterprises' IT strategies, especially for those requiring substantial processing power for high-volume transactions. Despite the evolving technology and business landscapes, enterprises maintain a positive outlook on mainframe services’ future, focusing…
  • Voice of the Partner
    Dec. 15, 2025

    Global technology ecosystems are rapidly transforming as enterprises increasingly rely on channel partners to deliver integrated, outcome-driven solutions. As technology stacks expand and customer expectations rise, technology providers are reshaping their partner engagement models to drive…
  • Provider Compendium
    Dec. 18, 2025

    Healthcare organizations are shifting toward unified data platforms to address growing demands for interoperability, real-time insights, and compliance in a digital-first environment. This report explores how healthcare data management platforms are becoming central to achieving these…
  • PEAK Matrix®
    Nov. 25, 2025

    With global and adaptive clinical trials’ rising complexities, life sciences organizations are increasingly adopting intelligent Randomization and Trial Supply Management (RTSM) platforms to enhance operational efficiency, ensure regulatory compliance, and safeguard patient integrity. RTSM systems have…
  • PEAK Matrix®
    Nov. 05, 2025

    Healthcare organizations are shifting toward unified data platforms to address growing demands for interoperability, real-time insights, and compliance in a digital-first environment. This report explores how healthcare data management platforms are becoming central to achieving these…
  • PEAK Matrix®
    Oct. 31, 2025

    Carbon accounting platforms are becoming a cornerstone of enterprise sustainability programs, enabling organizations to measure, manage, and report emissions data with financial-grade accuracy. As disclosure regulations expand in scope, enterprises are under pressure to produce audit-ready…
  • Tech Launch Perspective
    June 26, 2025

    As enterprise AI adoption scales, organizations are actively investing in infrastructure that supports diverse AI workloads, from training to inference, across data center and edge environments. AI is driving demand for specialized chips, private cloud flexibility,…
  • State of the Market
    July 31, 2025

    As consumer behaviors shift and economic uncertainty intensifies, enterprises are rethinking loyalty as a strategic lever for sustained customer engagement. This report provides a comprehensive overview of the global loyalty platform landscape, examining how platform providers…
  • Tech Provider Spotlight
    Dec. 19, 2025

    Banking, Financial Services, and Insurance (BFSI) enterprises are fundamentally transforming customer engagement, driven by rising expectations for personalized, timely, and compliant communication. Traditional marketing environments – limited by fragmented data, manual content workflows, and siloed tools…
  • Thematic Report
    July 18, 2025

    The Cannes Lions International Festival of Creativity 2025 reflected the key shifts transforming the global creative and marketing landscape. As brands navigate growing complexity, from technology disruption to changing consumer expectations, this year’s festival focused on…
  • PEAK Matrix®
    July 24, 2025

    Data teams face rising complexity, from hybrid and multi-cloud pipelines to growing AI workloads. Hidden data failures, cost overruns, compliance breaches, and bad downstream decisions are becoming untenable. As a result, data observability is no longer…
  • PEAK Matrix®
    Nov. 13, 2025

    Enterprises are redefining their Data and Analytics (D&A) strategies to build a strong data foundation for AI that is tailored to their unique business context. This shift reflects a move from broad transformation programs to focused…

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