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  • State of the Market
    Dec. 10, 2025

    Agentic AI is transforming marketing, enabling workflows that are swift, smart, streamlined, and scalable. This evolution moves marketing beyond static automation toward dynamic orchestration, where AI agents collaborate with human teams to deliver outcomes faster, with…
  • PEAK Matrix®
    Nov. 04, 2025

    Outsourced sales services are entering a new phase as AI and elevated buyer expectations reshape how pipelines are built and revenue is sustained. Providers are moving from fragmented toolsets to connected systems that integrate forecasting, lead…
  • Accelerator
    Jan. 07, 2026

    Procurement organizations prioritize reducing costs, managing risks, and creating business value. Category management helps achieve these goals by optimizing category spend, identifying cost-saving opportunities, and improving operational efficiency. This report equips data and analytics service buyers…
  • Thematic Report
    Feb. 28, 2025

    In this report, we examine CMOs’ strategic choices and inherent insights gained from them based on a survey of 584 marketing leaders across industries. As CMOs navigate growing complexity in the business landscape, this report offers…
  • Provider Compendium
    Jan. 05, 2026

    AI advances, rising buyer expectations, and increasing pressures to demonstrate measurable returns are significantly transforming the outsourced sales landscape. Providers are orchestrating advanced technologies alongside skilled talent, embedding autonomous capabilities across sales workflows while keeping human…
  • Thematic Report
    Nov. 28, 2025

    Global Business Services (GBS) organizations are increasingly playing a strategic role in marketing service delivery as enterprises seek greater agility, cost-efficiency, and digital innovation. This report examines how GBS centers have moved beyond traditional campaign execution…
  • Webinar Deck
    Feb. 11, 2025

    Watch Everest Group experts Rohan Pant, Vice President, Ricky Sundrani, Partner, and Richa Tapadia, Practice Director, for an insightful webinar on the evolving landscape of Cloud and Infrastructure Services (CIS) pricing and deal trends for 2025.…
  • State of the Market
    Nov. 27, 2025

    AI acceleration, cost optimization, and the need for business-integrated solutions are helping mature the enterprise cloud landscape. Cloud is now viewed as the foundation for data-driven intelligence, automation, and continuous modernization rather than just a scalable…
  • PEAK Matrix®
    Aug. 25, 2025

    Enterprises accelerating their transition from legacy systems to cloud-native operating environments now face an intensified need for specialized, cloud-ready talent to sustain large-scale modernization. Organizations now require deep expertise in cloud-native development, multi-cloud and hybrid cloud…
  • State of the Market
    Dec. 19, 2025

    AI acceleration, unified data strategies, and the need for secure, governed environments are reshaping the enterprise cloud landscape. Cloud is increasingly viewed as the operating foundation for scaled AI, real-time intelligence, and continuous modernization rather than…
  • Tech Launch Perspective
    Dec. 30, 2025

    AWS marketplace product and feature announcements at re:Invent 2025 mark a shift toward AI-powered procurement and solution-centric buying on its cloud marketplace platform with the launch of agent mode and AI-enhanced search, multi-product solutions, express private…
  • Provider Compendium
    Dec. 30, 2025

    Enterprises are experiencing rising data complexities as they scale cloud adoption, modernize data estates, and operationalize AI. In this landscape, undetected data issues, ranging from quality degradation and schema drift to pipeline failures and governance lapses,…
  • State of the Market
    Dec. 31, 2024

    Europe has established itself as a stable and resilient market for cloud services with robust growth. This growth is due to strong demand from public services, energy and utilities, and manufacturing sectors, alongside sustained contributions from…
  • PEAK Matrix®
    Nov. 25, 2025

    Healthcare enterprises are increasingly relying on specialist IT service providers to navigate the complexities of digital transformation, regulatory shifts, and cost pressures. Mounting financial strains and evolving compliance requirements are compelling payers and providers to modernize…
  • PriceBook
    Sep. 20, 2024

    The PriceBook is an off-the-shelf reference that can be used by Strategic Outsourcing and Vendor Management professionals to support a range of ongoing pricing and commercial discussions with service providers, plus internal planning and back-of-the-envelope business…
  • PEAK Matrix®
    Aug. 25, 2025

    Cloud services are enabling mid-market enterprises to accelerate transformation and remain resilient amid macroeconomic challenges. Unlike large enterprises, mid-market organizations prioritize agility, speed, and efficiency, placing a premium on service models that deliver faster time-to-value and…
  • PEAK Matrix®
    May 26, 2025

    As businesses navigate a rapidly evolving marketing landscape, providers are becoming key partners in delivering seamless data-driven customer experiences. The rise of omnichannel marketing and increased demand for hyper-personalization are driving enterprises to adopt marketing providers…
  • Thematic Report
    Nov. 27, 2025

    The media services landscape has become the essential backbone of modern advertising, evolving from traditional mass communication to a data-driven, hyper-personalized discipline. Advances in AI, programmatic ecosystems, commerce media, and cross-channel measurement have enabled advertisers to…
  • PEAK Matrix®
    Nov. 19, 2025

    The rise of AI and automation are making private cloud adoption central to enterprise IT strategies. Selective repatriation of workloads, sovereignty mandates, and hybrid-first strategies are accelerating the shift toward controlled, secure environments. Enterprises are increasingly…
  • Thematic Report
    May 26, 2025

    Agentic AI is redefining the future of marketing and Customer Experience (CX). Unlike traditional AI, which requires human initiation, agentic AI systems are autonomous, goal-driven agents capable of managing CX and marketing workflows end-to-end – acting,…

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