• NEW
    Blog
    Jan. 08, 2026

    For more than two decades, Customer Relationship Management (CRM) platforms have served as the system of record for sales, marketing, and service. They centralized data, standardized processes, and gave leaders visibility into pipelines and performance.  But as…
  • NEW
    Provider Compendium
    Jan. 05, 2026

    AI advances, rising buyer expectations, and increasing pressures to demonstrate measurable returns are significantly transforming the outsourced sales landscape. Providers are orchestrating advanced technologies alongside skilled talent, embedding autonomous capabilities across sales workflows while keeping human…
  • Blog
    Dec. 22, 2025

    After laying out our bold CXM predictions for 2025 and then assessing how those bets played out across the year, it is now time to look ahead at what 2026 will demand from CX leaders.  As we look…
  • The push to build a sovereign European Customer Experience (CX) contact center isn’t driven by ideology or political posturing. It is the result of a long-brewing realization: the modern contact center is deeply dependent on a handful of global platforms, most of them outside…
  • See Us At
    Dec. 09, 2025

    Join us for an exclusive evening AR/analyst networking party to kick off the holiday season. It’s a great opportunity to connect, celebrate, and recognize excellence across the analyst and AR community.  Register now This special event will also include the…
  • Blog
    Dec. 02, 2025

    At the start of 2025, we laid out 10 bold predictions about where Customer Experience Management (CXM) was headed, from agentic Artificial Intelligence (AI) and predictive voice analytics to data-sovereignty ecosystems and synthetic experiences. As we close the year, we look back to see how…
  • UJET’s acquisition of Spiral, a Seattle-based conversational analytics startup, marks a meaningful step in the evolution of Customer Experience (CX), signaling both product ambition and strategic independence technology for the company.  Spiral was founded by former Amazon engineers…
  • Blog
    Nov. 18, 2025

    When Odigo announced it was acquiring Akio, most headlines described it as yet another contact center tech consolidation and another evolution of CCaaS. But there’s more to this deal than just scale or market share expansion. It’s also about Europe’s ambition…
  • Provider Compendium
    Nov. 12, 2025

    Conversational AI (CAI) and AI agents are transforming enterprise-customer engagement, evolving from scripted chatbots to intelligent, autonomous systems capable of real-time, human-like interaction. This shift is driven by rapid advances in voice AI, multimodal interfaces, and…
  • Viewpoint
    Nov. 10, 2025

    The global Business Process Outsourcing (BPO) industry is undergoing a seismic transformation due to the emergence of autonomous, LLM-powered AI agents that are rapidly changing how services are delivered. This report examines how BPO firms must…
  • Provider Compendium
    Nov. 07, 2025

    Enterprises are increasingly adopting cloud-based communication platforms to integrate messaging, voice, video, and other interaction channels into business processes without heavy infrastructure investments. Communication Platform-as-a-Service (CPaaS) solutions enable scalable, programmable communication capabilities through APIs, SDKs, and…
  • Blog
    Nov. 06, 2025

    NiCE’s 2025 Analyst Summit concluded in Vienna not too long ago and refreshingly; it felt less like a technology showcase and more a statement of intent. The company, long recognized as a leader in Customer Experience (CX) platforms, is now recasting itself as…
  • Blog
    Nov. 05, 2025

    Workforce management (WFM) has been the backbone of contact center operations for decades. In a people-first business, it wasn’t glamorous, but it was essential. Yet the world WFM was built for is rapidly changing.  Enterprises today manage a blended workforce:…
  • PEAK Matrix®
    Nov. 04, 2025

    Outsourced sales services are entering a new phase as AI and elevated buyer expectations reshape how pipelines are built and revenue is sustained. Providers are moving from fragmented toolsets to connected systems that integrate forecasting, lead…
  • Provider Compendium
    Nov. 04, 2025

    The shift toward value-based care, proactive population health management, and quality-linked reimbursement models is rapidly transforming the healthcare industry. Care management platforms have become foundational infrastructure, enabling organizations to manage chronic conditions, close care gaps, enhance…
  • For the past decade, Contact Center as a Service (CCaaS) has been positioned as the future of customer engagement. By moving telephony, routing, and reporting into the cloud, it promised flexibility, scalability, and cost savings. For many…
  • Provider Compendium
    Nov. 03, 2025

    Customer Experience Management (CXM) is entering a new evolutionary phase – one defined by AI-native execution. This report explores how leading providers are responding to a rapidly shifting market where intelligent systems can not only predict…
  • Thematic Report
    Oct. 31, 2025

    As Customer Experience (CX) becomes a strategic priority across industries, Global System Integrators (GSIs) are emerging as key partners driving enterprise-wide CX transformation. This report explores how GSIs are evolving from technology implementers to strategic orchestrators…
  • Viewpoint
    Oct. 09, 2025

    The retail industry is at an inflection point, shaped by rapidly evolving customer expectations, omnichannel complexity, and mounting competitive pressures. This Viewpoint explores the need for retail enterprises to embrace comprehensive, AI-driven transformation of their customer…
  • Provider Compendium
    Oct. 09, 2025

    Enterprises are moving from point solutions to scalable cloud contact centers to improve resilience, speed, and customer outcomes. Contact Center-as-a-Service (CCaaS) platforms deliver core capabilities for omnichannel interaction management, including Automatic Call Distribution (ACD), IVR and…

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