Our data-driven guidance helps you identify new opportunities, optimize sales performance, and deliver measurable impact. From strategic planning and go-to-market execution to evaluating deal success and ROI, we’re your partner in driving consistent, scalable sales excellence.
Sales
What we do
Analyst relations
These insights shape industry thinking – keeping analyst relations teams current and advancing awareness and knowledge-share.
Sales
Understand business requirements, clarify opportunities across accounts, judiciously weigh the tradeoffs, and envision new opportunities and outcomes.
Marketing services membership
This membership offers a wide range of research based on a comprehensive analysis of market trends, provider capability, technology, delivery locations, and more.
Client stories
Guidance for your journey for sales leaders
Our latest thinking
From Discovery to Deal: Accelerating Wins with Strategic Assets
Reputation Matters in Tech and GBS: The Winning Employer Brand Strategies
The New Tech-powered Trajectory of Inside Sales Outsourcing
Sourcing for Marketing & Experience Services: Key Considerations
CMO 2.0: Unlocking the Value from MarTech
Marketing in 2024: Findings from our CMO Priorities Survey