Market Intelligence Template for Category Strategies – Data and Analytics (D&A) Services

Procurement organizations prioritize reducing costs, managing risks, and creating business value. Category management helps achieve these goals by optimizing category spend, identifying cost-saving opportunities, and improving operational efficiency.

This report equips data and analytics service buyers with the market intelligence required to design informed category strategies. It delivers in-depth insights into industry trends, supplier landscapes, pricing structures, and category management best practices. The market intelligence report should be used in tandem with Everest Group’s ready-to-use category strategy tool kit, which helps conduct a thorough internal assessment of the category. Together, the report and the tool kit allow category managers to integrate and align evolving market dynamics with internal priorities, driving effective, actionable, and future-ready category strategies.

The report covers:

• The evolving supplier landscape
• Technology trends and market dynamics
• Pricing trends and cost structures
• Insights on key strategic considerations for category managers