Tech Launch Perspective

Cloud Marketplace – Review of AWS Marketplace Product Announcements at AWS re:Invent 2025

AWS marketplace product and feature announcements at re:Invent 2025 mark a shift toward AI-powered procurement and solution-centric buying on its cloud marketplace platform with the launch of agent mode and AI-enhanced search, multi-product solutions, express private offers, and variable payments for professional services. These innovations not only promise to improve buyer experience but also bring more pricing agility to the transactions.

This report reviews AWS marketplace offerings’ alignment with key demands from buyers when it comes to using cloud marketplace solutions by showcasing its various offerings, differentiators, as well as potential challenges in its adoption.

Some reports are complimentary and others require a qualifying membership.