Retail and CPG leaders are entering a new phase of sharper, smarter investments. After a year of tightened budgets and transformation fatigue, 2026 is bringing renewed focus on where technology can truly drive margin and growth.
As physical and digital channels converge, priorities like unified commerce, AI-powered operations, and intelligent store modernization are taking center stage. But leaders are asking tougher questions: Which bets are paying off? What’s stalling? And how are peers structuring investments for impact?
Watch Everest Group experts as we unpacked the latest spending shifts across retail and CPG, revealed where the greatest value is being unlocked, and spotlighted emerging success stories in AI and next-gen commerce.