Revenue Growth Management (RGM) 2.0: the Next Battleground for Enterprise Technology in CPG

As Revenue Growth Management (RGM) quickly becomes a top executive agenda item in the Retail and Consumer Packaged Goods (RCPG) sector, technology providers are uniquely positioned to lead its evolution. With inflationary pressures, fragmented data, and increasingly complex consumer dynamics, enterprises are seeking smarter, more integrated ways to manage pricing, promotions, assortment, and trade spend.

This report explores how technology providers are becoming central to the transformation of RGM through more integrated, intelligent, and scalable approaches. While adoption is growing, most enterprises still rely on fragmented tools, siloed data, and manual processes, leaving the RGM technology landscape underdeveloped and inconsistent. However, the growing urgency for real-time decision-making, AI-powered insights, and end-to-end commercial integration is creating a powerful opportunity for innovation.

Through an overview of current market trends, emerging provider capabilities, and whitespace opportunities, this report highlights how intelligent platforms that go beyond point solutions will define the next wave of RGM. The report includes use cases and strategic gaps, offering a forward-looking view of how technology can enable scalable, adaptive, and profitable growth strategies.