Tech Provider Spotlight: Revenue Growth Management (RGM) in Retail and CPG 

As macroeconomic challenges such as inflation and tariff volatility persist, Revenue Growth Management (RGM) has become a strategic priority for retail and CPG enterprises seeking sharper execution and sustainable profitability. Once a tactical function, RGM is now evolving into a central, AI-powered platform that unifies pricing, promotions, and portfolio decisions. Enterprises are accelerating investments in these tools to address legacy inefficiencies, fragmented data environments, and limited cross-channel integration.
This report analyzes the evolution of RGM platforms, highlighting the core capabilities of such platforms along with other key layers such as integration, analytics, and automation. It explores key trends shaping the RGM industry such as the use of AI and autonomous AI agents, and the growing demand for integrated supply chain, demand, and commercial planning. Against this backdrop, Everest Group assesses 13 RGM technology providers – including specialists and as well as end-to-end platforms – based on capability dimensions, platform coverage, and real-world case studies. The report supports enterprise stakeholders in making informed technology investments that align with broader commercial, operational, and financial goals.