Retail Media – Review of Amazon’s Retail Ad Service Launch

Amazon recently launched Retail Ad Service, a new addition to its retail media offerings. This solution enables retailers to establish their retail media networks using e-commerce websites or apps. By leveraging Amazon’s advertising expertise, retailers gain access to its extensive portfolio of advertisers, a secure cloud environment, and AWS Clean Rooms, facilitating privacy-enhanced collaboration and generating anonymized, aggregated reports for retailers and advertisers.

This report evaluates Amazon’s Retail Ad Service, analyzing how well it addresses key enterprise challenges and objectives. We examine its strengths, limitations, and overall potential to support retailers in maximizing their media networks.