B2B AI Playbook to Turn Volatility into Opportunity

B2B enterprises today face mounting uncertainty across economic, operational, and customer dimensions. Many are being asked to deliver more value with fewer resources while navigating unpredictable conditions and rising expectations. Traditional transformation approaches often stall under these pressures, held back by legacy systems and cautious investment strategies. This Viewpoint introduces agentic AI as a way forward. These systems interpret intent and autonomously complete tasks across workflows, allowing enterprises to move faster, operate with greater efficiency, and generate real outcomes even in unstable environments.

Although interest in agentic AI is growing, most enterprises have not moved beyond early pilots. Concerns around trust, infrastructure, and organizational readiness remain barriers. This report explains what makes agentic AI different from traditional automation or generative AI, and why B2B leaders must act with urgency. Everest Group provides a structured framework to assess readiness and scale adoption, along with actionable guidance on embedding governance, redesigning processes, and delivering RoI. The goal is not just to adapt to uncertainty but to thrive through it.