Adobe Services PEAK Matrix® Assessment 2025

As enterprises pursue digital experience transformation, generative and agentic AI integration has redefined how content is produced, managed, and delivered. Adobe’s Experience Cloud, combined with its Creative Cloud, has enabled creativity at scale, embedding automation, and delivering personalized customer experiences. In this evolving landscape, enterprises are increasingly turning to providers to operationalize AI within Adobe environments, streamline creative operations, and align marketing workflows with business outcomes. Service partners in response are strengthening their capabilities to offer deep industry knowledge, reusable accelerators, and strong IP portfolios, along with transparent licensing models and measurable value delivery frameworks to meet evolving buyer expectations.

This report assesses 33 Adobe providers and their performance across key capabilities such as generative AI enablement, content supply chain orchestration, and platform integration. It highlights how providers are helping clients adopt phased transformation strategies, improve reporting transparency, and build scalable personalization engines. The report also highlights the shift toward consulting-led programs that unify technology, design, and data, along with the growing demand for composable architectures to enhance flexibility and adaptability.