Loyalty Platforms PEAK Matrix® Assessment 2025

Loyalty platforms are significantly transforming as enterprises move beyond transactional rewards to more engagement-led, experience-centric, and data-driven loyalty strategies. Modern loyalty needs span across B2C and B2B use cases, demanding flexible configurations, cross-channel orchestration, and real-time decision-making. In parallel, organizations face increasing pressures to demonstrate RoI, comply with privacy mandates, and personalize at scale, pushing loyalty platforms to evolve from rules-based engines to intelligent engagement ecosystems.

Several market shifts are redefining the loyalty platform landscape. Modular, composable architectures are enabling scalable and tailored deployments. AI and automation are being embedded across campaign planning, segmentation, and performance tracking. Enterprises are also demanding better onboarding, support, and training models to drive adoption across business users. Furthermore, vertical-specific requirements in industries such as retail, BFSI, and telecom are influencing feature development, partnership strategies, and integration depth.

This report assesses 23 leading loyalty platform providers as part of Everest Group’s Loyalty Platform PEAK Matrix® Assessment 2025, evaluating each based on technology capability, market presence, and value delivered. Each profile outlines provider strengths, limitations, and key enterprise considerations. The analysis is designed to support enterprises in selecting the right-fit provider and guide providers in benchmarking and refining their competitive positioning.