Customer Data Platform (CDP) – Provider Compendium 2025

Businesses navigating an increasingly complex data ecosystem are rapidly transforming the Customer Data Platform (CDP) landscape. With the acceleration of first-party data strategies, prompted by evolving privacy regulations and the reduced reliance on third-party cookies, organizations are prioritizing data integration, security, and compliance more than ever. The demand for real-time, data-driven personalization and engagement has further propelled the evolution of CDPs, making them a key enabler of modern marketing and customer experience strategies.

As CDPs mature, they are evolving beyond foundational data unification to support broader capabilities such as orchestration, decision-making, activation, and consent management. Growing interest in composable architectures, increasing integration with MarTech and AdTech ecosystems, and deeper AI capabilities further shape the CDP market. Additionally, industry-specific CDP models are gaining traction as enterprises seek solutions tailored to the unique data needs of sectors such as retail, healthcare, and financial services.

This compendium provides comprehensive and fact-based snapshots of 25 CDP providers. Each profile offers a detailed overview of the provider’s vision and strategy, adoption across enterprise segments and geographies, investments, partnerships, case studies, and strengths and limitations.