Microsoft Business Applications Services PEAK Matrix® Assessment 2025 – Focus on CRM and ERP Services

Rising demand for intuitive, user-friendly, and connected systems, with the flexibility to operate in the cloud, is rapidly transforming the Microsoft Business Applications services market. Microsoft’s investments in AI and its advanced capabilities, such as generative AI, are accelerating adoption by creating an integrated intelligent ecosystem for the Dynamics 365 and Power Platform suite.

Enterprise expectations have evolved into CRM- or ERP-focused engagements, driving demand for providers with deep CRM/ERP capabilities in Microsoft. While some prioritize ERP or CRM specialization, many prefer partners with balanced expertise across both. Providers are responding by deepening Microsoft partnerships, setting up AI-focused Centers of Excellence (CoEs), and refining strategies to boost efficiency, customer engagement, and security.

In this report, we assess 31 providers featured in the Microsoft Business Application Services PEAK Matrix® Assessment 2025, with a special focus on CRM and ERP services and categorize them as Leaders, Major Contenders, and Aspirants, based on their capabilities and offerings, offering deeper insights into their strengths across these core functional areas.