Voice of the Customer (VoC) – Leading Platforms in Pharma 2025

AI- and automation-enabled workflows, advanced data and analytics capabilities, and increasingly interoperable technology stacks are rapidly and meaningfully transforming the pharma platforms landscape. Together, these shifts are enabling greater efficiency, scalability, and agility across the biopharma value chain – ultimately supporting faster time-to-market, enhanced regulatory readiness, and improved patient outcomes.

This report comprehensively assesses how enterprises are shaping their platform strategies, including the key challenges they face, the capabilities they prioritize, and the areas drawing the greatest near-term investment. Insights are grounded in a survey of enterprise customers using leading platforms, offering a clear view into evolving expectations around usability, integration, intelligence, and business value.

In addition, the report presents a detailed evaluation of customer satisfaction across 10 performance parameters for 20 major platform providers, alongside an overview of their solution portfolios and differentiating strengths. Taken together, these insights equip enterprises with a deeper understanding of the rapidly evolving platform ecosystem and support more informed, future-ready platform selection and modernization decisions.