Unlocking Agility and Cost Efficiency: Leveraging Cloud Marketplaces for IT Procurement

As IT procurement becomes vital to enabling agile, cost-effective digital transformation, enterprises are re-evaluating how they source technology. Traditional procurement processes struggle with extended cycles, poor provider governance, and limited alignment to cloud-native spend models. Cloud marketplaces are emerging as a strategic procurement channel, offering faster vendor onboarding, dynamic pricing, streamlined license management, and increased spending visibility.

In this report, we examine how enterprises can leverage hyperscaler cloud marketplaces, such as AWS Marketplace, Azure Marketplace, and Google Cloud Marketplace, to unlock financial and operational value across procurement, governance, and partner management. It outlines the marketplace features that enable faster deployment, better control, and enhanced committed cloud spend use. The report also offers strategic recommendations for aligning procurement strategies with marketplace capabilities and maximizing value through private offers, curated partner solutions, and co-sell models involving Independent Software Vendor(ISVs) and providers.