The Rise of ConsultTech: How AI-native Firms and Platform Providers are Reshaping Consulting

Technology providers are redefining the consulting landscape as they move from supplying platforms to shaping enterprise transformation agendas. Foundation model companies, hyperscalers, and enterprise software providers are embedding consulting into their go-to-market strategies – using advisory services not as a profit center, but as a mechanism to drive adoption, consumption, and platform lock-ins. From AWS’ Gen AI Innovation Center to Microsoft’s Industry Solutions unit and Salesforce’s co-creation alliances, technology firms are transforming consulting into a scalable, productized, and consumption-driven offering.

Simultaneously, traditional consultancies are under pressure to evolve. Blue-chip firms are re-engineering delivery with AI-heavy talent pools, productized accelerators, and outcome-based pricing models. Indian system integrators are pivoting from labor arbitrage to IP-plus-platform revenue, while global incumbents such as Accenture, McKinsey, and EY are embedding proprietary AI platforms and vertical solutions to maintain client trust and competitive edge.

This report provides Everest Group’s perspective on how the rise of ConsultTech is reshaping consulting economics, delivery, and buyer expectations. It examines how new providers are changing pricing models, incumbents are defending relevance, and enterprises should navigate this shifting landscape. The analysis includes a forward-looking outlook through 2030, with practical implications for business and technology leaders.