Market Report on the Consulting Landscape: H1 2025

The consulting services market is entering 2025 on a path of gradual and uneven recovery after a significant slowdown in 2024. While discretionary advisory spend remains constrained, demand is resurging in pockets, particularly around digital transformation, ERP upgrades, and enterprise-wide generative AI adoption. To remain competitive, consulting firms are pivoting toward asset-based and value-led models, co-developing solutions with hyperscalers, and restructuring their delivery to align with high-growth industry sectors.

This report analyzes how consulting firms are evolving their operating models in response to buyer needs for speed, scalability, and sector expertise. It unpacks the rise of consulting-as-a-service, the shift to product-led delivery models, and AI’s growing role in consulting workflows. The analysis also highlights strategic priorities for buyers and providers, including scenario planning, risk mitigation, and talent model innovation to navigate a volatile geopolitical landscape. These insights help consulting firms recalibrate their go-to-market strategies, refine delivery models, and capture emerging demand in a shifting market landscape.