Front-to-back Modernization in Wealth Management Supplier Intelligence Playbook: Front-office Transformation

The front office in wealth management enterprises is transforming fundamentally as firms respond to rising investor expectations, increasing regulatory complexity, and the growing demand for scalable personalization. As traditional Customer Relationship Management (CRM) and advisory models fall short, enterprises are redesigning client acquisition and engagement journeys using modular platforms, gen AI assistants, and behavioral intelligence.

This report presents Everest Group’s perspective on how front office operations are evolving in wealth management. It explores key business functions such as new business acquisition, client management, and advisory services. Each function is examined through the lens of operational complexity, process-level fragmentation, and digital penetration, offering deep insights into account onboarding, service orchestration, and goal-based financial planning.
The report also highlights how enterprise platforms and WealthTech providers are enabling front office transformation through digital onboarding, CRM integration, AI-enabled engagement, and planning tools. It outlines that hyper-personalization, unified servicing, and predictive workflows shape each front office function’s directional future. Furthermore, the report discusses the broader ecosystem implications across technology infrastructure, service models, and orchestration strategies.