Google Cloud State of the Market 2025: Surfing the AI Wave

Enterprises are progressing beyond digital enablement into a new era defined by AI-driven business value realization. As AI reshapes cloud spending priorities, enterprise focus is shifting from experimentation to scaling innovation for sustainable impact.

Google Cloud continues to distinguish itself through its data-centric architecture, open and interoperable AI ecosystem, and engineering expertise. These strengths help enterprises accelerate AI adoption and realize tangible business outcomes. This year’s report examines the Google Cloud services market through the lens of the AI wave while also incorporating a Return on Investment (RoI) perspective, covering themes such as acknowledging the AI toll and envisioning, initiating, sustaining, targeting, and institutionalizing RoI.

In this report, we provide an overview of the Google Cloud services market, including trends, demand drivers, and key enterprise concerns. The report also helps organizations and partners strategically leverage Google Cloud’s infrastructure, AI, data, and platform services to capture enduring RoI in the evolving cloud ecosystem.