Sales Services PEAK Matrix® Assessment 2025

Outsourced sales services are entering a new phase as AI and elevated buyer expectations reshape how pipelines are built and revenue is sustained. Providers are moving from fragmented toolsets to connected systems that integrate forecasting, lead capture, customer data, analytics, and sales support. Agentic AI is gaining traction, enabling autonomous execution of tasks such as targeted outreach, qualification, and CRM updates while keeping human oversight central to decision-making and governance. Simultaneously, tightening regulations are raising the bar on data quality and transparent operations.

The market continues to expand worldwide, with North America and APAC standing as the largest regions for sales outsourcing, driven by enterprise demand for scalable growth and outcome-driven engagement models.

The report details how enterprises are prioritizing partners that can demonstrate measurable revenue impact and align with strategic objectives. It explores the pivot from high-volume outreach to precision, intent-led engagement; the adoption of revenue operations models; and the increasing role of digital commerce and marketplaces in converting interest to purchase. Buyers will see how providers differentiate through compliance-by-design, automation, and flexible, outcome-based commercial models that share risks and accelerate value realization. In this report, we analyze 24 B2B and 14 B2C sales service providers’ capabilities across industries globally. Each profile examines the provider’s service focus, key IP and solutions, domain investments, and case studies.