Conversational AI and AI Agents in Customer Experience Management (CXM) Products PEAK Matrix® Assessment 2025

Conversational AI is transforming enterprise-customer interactions, evolving beyond legacy scripted chatbots and IVR systems to deliver intelligent, contextually aware experiences. With rising enterprise investments in voice AI, organizations are enabling natural, human-like conversations that reflect tone, cadence, and emotion, while autonomous AI agents are independently handling end-to-end tasks such as scheduling, refunds, and knowledge curation.

The rapid maturation of large language models is driving these advances, empowering AI systems with stronger comprehension, multi-turn dialogue management, and adaptability across languages, industries, and use cases. Simultaneously, AI-driven copilots are augmenting live agents by surfacing contextual insights, recommending next actions, and automating post-interaction tasks to improve both customer and employee experiences.

In this report, Everest Group assesses 26 conversational AI and AI agent providers, categorizing them as Leaders, Major Contenders, and Aspirants based on their market impact and delivery capabilities. Star Performers are also identified, recognizing providers that have shown exceptional year-over-year improvement. This research helps enterprises identify the right-fit partners for their transformation journeys and enables providers to benchmark their offerings against peers.