The State of Generative AI in the Retail and CPG Industry

In today’s competitive retail and CPG landscape, businesses face pressing challenges, from fluctuating consumer preferences to operational complexities. Generative AI (gen AI) presents a crucial solution, enabling rapid product innovation and enhanced operational efficiency. Adopting gen AI is now essential for companies aiming to stay ahead, and the conversation has shifted from “where can gen AI work” to “where is gen AI working?”

This webinar offered buyers and service providers valuable insights into real-world use cases where pilots progress to full production, key challenges, and the enterprise playbook around AI governance.

What questions has the webinar answered for the participants?

• • What are the use cases in the industry where gen AI adoption is moving from pilot to production?

• • What is the impact realized from the adoption of gen AI?

• • What are common challenges while scaling gen AI adoption?

• • What are the key business, technology, and sourcing implications of different regulations in North America and Europe around gen AI?

Who should attend?

• • CIOs, CTOs

• • IT/BPO strategy and department heads

• • Heads of outsourcing

• • Procurement managers

• • Global sourcing mangers

• • Vendor managers

• • Senior marketing executives