The Future of Application Services: Evolving Pricing, AI-Driven Impact, and Value Differentiation Beyond 2025

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The IT applications services landscape is undergoing a rapid transformation, fueled by AI, emerging technologies, and evolving deal constructs. As enterprises shift from pure play cost-savings to value-driven engagements, traditional pricing models are being reshaped to demand greater efficiency, flexibility, and innovation from service providers.

Watch Everest Group experts Achint Arora, Partner, Prateek Gupta, Vice President, and Amanpreet Manchanda, Vice President, as they explored the NOW and NEXT of IT applications services pricing, covering the evolution of commercial models, the role of AI in redefining cost structures, and the key differentiators that maximize value in outsourcing deals. Attendees came away with actionable insights to help buyers and providers navigate shifting market dynamics and stay ahead in the competitive IT services ecosystem.

What questions did the webinar answer for the participants?

• • How are current macroeconomic trends impacting the IT applications services pricing and commercial construct?

• • How are deal constructs evolving and may further change evolve due to gen AI, emerging technologies, and macroeconomic trends?

• • What actions should be taken to successfully navigate the current market?