AI Safety: The Next Frontier in Trust & Safety

The rapid adoption of generative and agentic AI across customer interactions, decision-making, and enterprise services amplified both innovation and risk. Unsafe AI outputs — ranging from biased content to adversarial misuse — posed immediate threats to user trust, brand reputation, and regulatory compliance.

AI safety quickly became the fastest-growing area within Trust & Safety (T&S) as organizations recognized that, without robust safeguards, emerging technologies could exacerbate existing risks and introduce new challenges.

In this webinar, Everest Group experts explored the dynamic convergence of T&S and Responsible AI, shedding light on the evolving AI safety services market. Attendees gained insights into key use cases, shifting talent requirements, and the transformation of pricing models in this fast-moving space.

The webinar answered key questions, including:

• How AI safety services were evolving

• How trust and safety intersected with Responsible AI

• How talent requirements were changing for AI services and which skills were most in demand

Who attended:

• CEOs

• CCOs, CIOs, and CTOs

• Chief Data Officers (CDOs), Chief AI Officers, Chief Risk Officers (CROs), Chief Compliance Officers (CCOs), and Chief Strategy Officers (CSOs)

• IT/BPO strategy leads

• Outsourcing and procurement managers / Heads of outsourcing

• Global sourcing managers / Procurement heads

• Senior marketing executives

• Heads/VPs/Directors of Trust and Safety, Content Moderation, and AI Safety

• Chiefs or Heads of Responsible AI, AI Product Managers

• T&S solutions and practice leads

• Heads of data labeling, red teaming, or prompt engineering

• Client acquisition heads

• Senior sales executives from IT, BPO, and T&S

• Vendor managers

• Talent and HR leaders focused on AI skill development