The Analyst Relations Playbook: Strengthen Partnerships & Influencer Impact

In an evolving landscape where analyst relations (AR) shape market perception and business success, leaders continued to look for proven tactics embraced by experienced AR professionals.

Everest Group’s Katrina Menzigian, along with industry experts from other global organizations, hosted a LinkedIn Live session exploring what it takes to manage analyst briefings, partner ecosystems, and the expanding world of influencers with precision and purpose.

Featuring leaders from Everest Group, Hewlett Packard Enterprise, Persistent Systems, and The Knowledge Capital Group, the session provided valuable perspectives on strengthening relationships, maximizing AR value, and positioning organizations for future success.

During this in-depth LinkedIn Live, we discussed:

• How AR professionals can drive more value and effective follow-up from analyst briefings

• Best practices for increasing analyst impact through partner programs

• How to navigate the evolving and expanding world of industry influencers who matters and how to engage them

Missed the event? Watch the full recording to gain insights from top AR leaders.