Sourcing for Marketing & Experience Services: Key Considerations

Balancing tighter budgets, ROI demands, personalization preferences, and shifting customer behavior has significantly impacted businesses’ ability to meet the challenge of increasing cost efficiency while innovating.

Effective sourcing solutions can help propel companies’ agility, efficiency, and scalability, offering a path forward for businesses needing to stay competitive. Scaling personalized experiences and customer journeys, as well as implementing positive digital transformations, is made more achievable with the right solution in place.

Watch our LinkedIn Live session from November 7 to understand how to seek the right partners and platforms ️ for streamlining operations, driving measurable outcomes, and helping organizations stay ahead in a volatile marketplace ️. Our Everest Group experts, Mayank Choudhuri, Senior Analyst, Nitish Mittal, Partner, and Vaani Sharma, Senior Analyst, will discuss sourcing solution options and give insights into the current landscape and evolving conditions.

During this in-depth LinkedIn Live, we discussed:

• How are marketing leaders balancing cost efficiency with innovation amid tighter budgets and increasing pressure to deliver ROI?
• In what ways do sourcing decisions influence a business’s agility, competitiveness, and ability to scale personalized customer experiences?
• How can the right partners and platforms help businesses navigate digital transformation and drive measurable outcomes in a rapidly evolving marketplace?