Outsourcing Growth and Cracking the Mid-market Code for Service Providers

Mid-sized healthcare enterprises have begun to outsource more frequently to increase efficiency, reduce costs, and improve experience and outcomes. While large healthcare enterprises have long dominated service provider revenue, this heavy reliance posed risks—and left significant opportunity on the table.

The mid-sized healthcare segment emerged as a rapidly growing market, holding untapped potential for revenue diversification and long-term stability.

Everest Group experts Hanupriya Nangia, Practice Director; Devjeet Rath, Senior Analyst; and Priya Sahni, Vice President, led a LinkedIn Live session that explored how service providers can unlock growth by effectively targeting mid-sized healthcare enterprises.

This session delved into the market potential, key challenges, and strategic approaches needed to engage this underleveraged segment—and emphasized why this shift has become more critical than ever.

Key topics covered:

• Why outsourcing is increasing among mid-market enterprises
• What mid-sized enterprises stand to gain from greater outsourcing adoption
• How service providers can engage and support the mid-market segment
• The challenges and opportunities in serving mid-sized healthcare payers and providers
• How to diversify revenue and reduce overdependence on large enterprise clients
• How mid-sized enterprises can be supported in adopting new technologies
• Common mistakes service providers make when entering the mid-market
• How to tailor go-to-market strategies to meet mid-market needs and constraints

Missed the session? The recording is available to watch on demand.