Marketing in 2024: Key Areas of Focus for CMOs as the Year Unfolds

The marketing industry is constantly evolving, largely due to emerging technologies and the imperative to keep up with customer demand. As macroeconomic conditions show signs of improvement, CMOs and marketing leaders are preparing to reassess and refine their strategies.

Watch this engaging LinkedIn Live discussion as our analysts explored the anticipated changes in marketing and marketing services in the second half of 2024 and beyond. They will examine the forces driving transformation within the marketing landscape, including strengthening macroeconomic conditions, technological advances such as generative AI (gen AI), the emergence of new channels, and the increase of events.

During this LinkedIn Live, we discussed:

• What is driving marketing in 2024?
• How should CMOs look at technology disruptions in the near to medium term?
• What new channels should CMOs start allocating their budgets to in 2024?