Key Insights: The Evolving Commercial Technology Landscape in Life Sciences

Life sciences enterprises are facing a pivotal juncture that demands a strategic decision regarding their CRM ecosystems after the Veeva-Salesforce split.

Watch this interactive LinkedIn Live discussion as our expert analysts explore the critical shift from CRM ecosystems to CX platforms and the next-gen technologies poised to deliver personalized CX. They will also examine the substantial opportunity for technology providers as enterprises update their CRM environments.

What questions did this LinkedIn Live answer for the participants?

• Which high-priority modules across CRM/CX platforms are enterprises most interested in?
• Which functions within the life sciences commercial segment are more mature vs. others in terms of next-gen technology adoption?
• What is the market sentiment around the Veeva-Salesforce split?

Missed the session? The recording is available to watch on demand.