Content Supply Chain: Embracing AI in the Content Development Lifecycle

In today’s hyper-connected world, there’s a growing demand for seamless, personalized customer experiences, which is challenging marketers to create, share, and track quality content at scale.

The content supply chain (CSC) addresses this need by integrating processes in a content ecosystem, fostering both technological and organizational transformation. Implementing a CSC helps streamline workflows, scale content delivery, and help businesses gain a competitive edge.

Watch this LinkedIn Live on demand to explore the benefits of adopting a CSC and its future implications for enterprises and service providers.

During this session, we discussed questions such as:

• What challenges do marketers face when managing a content lifecycle?

• What is a content supply chain, and how is it disrupting content lifecycle development?

• What is the role of AI in the content supply chain, and how is it supercharging content operations?

Missed the session? The recording is available to watch on demand.