From CRM to CXP in Life Sciences: Next-gen Capabilities to Drive CX | LinkedIn Live

As life sciences enterprises focus more closely on delivering exceptional customer experiences, Customer Experience Platforms (CXPs), which help build personalized customer journeys ️, are replacing the traditional CRM, which has served as a system of records. Niche platform providers have now emerged to ease this transition from CRM to CXP with next-gen customer engagement capabilities.

Watch this LinkedIn Live to hear our expert analysts explore how the rise of niche providers – and the recent announcement of Veeva and Salesforce parting ways – has created opportunities for all types of platform providers. They also share the top next-gen customer engagement functionalities and the leading customer engagement platform providers. ✨

You’ll want to join the discussion to share your experiences and ask clarifying questions.

During the event, our analysts talk about:

✅ The top opportunities for platform providers, as Veeva and Salesforce part ways
✅ The top next-gen customer engagement functionalities that enterprises are looking to invest in as they bridge the gap from CRM to CXP
✅ The top next-gen customer engagement platform providers