CMO 2.0: Unlocking the Value from MarTech

The role of the Chief Marketing Officer (CMO) has expanded as MarTech has risen to greater importance for marketing functions . This paradigm shift has seen CMOs taking the reins on decision-making for the acquisition of marketing technology – but rationalizing these often-costly implementations can be difficult.

Join Everest Group experts Nisha Krishan, Practice Director, Nitish Mittal, Partner, and Vaani Sharma, Senior Analyst, for a LinkedIn Live discussion on the evaluation of MarTech investments. From the ideal measurement of RoI to methods for identifying alternatives, participants will gain valuable insights into identifying weaker areas of their marketing tech stack and finding viable, lower-cost replacement solutions.

During this in-depth LinkedIn Live, we discussed:

• How is the role of CMO becoming more tech-centric?
• What are the biggest challenges faced by CMOs?
• How can you rationalize MarTech investments?