The initial hope for Gen AI in businesses was that companies could apply Gen AI to most business functions and get a significant impact. But that is not turning out to be the case.
Many companies have experimented with Gen AI over the past two years, and we now have a better understanding of what the technology will allow companies to achieve.
It is now clear that there is a continuum of impact. At one end is a disruptive impact, which changes the business function to which Gen AI is applied. And the change is significant. At the other end of the continuum, there are incremental impacts; the technology makes only a modest change for the business function or people in it.
Now, with two years of experience of companies experimenting with Gen AI, it is clear that achieving a disruptive impact requires a very significant investment in both technology and operations.
